Calvin Carl Identity
calvincarl (96 pencils) | Sat, 2006-06-17 20:24
I am creating an identity for my fine art studio. My paintings tend to be highly stylized transgressive images with a concentration on a feminine aesthetic.
I used a clean DIN font to represent the stylized look of my artwork with the italic face to give the logo a slightly aggressive look, and chose colors I feel represent my artwork well.
The logo icon is rather secondary and will not necessarily always be used, but it was chosen for both it's simplicity and it's properties of being able to allude to another object abstractly, whether it is a face, mouths, eyes, tanagrams, whatever.
So what do you guys think?
!!!UPDATE!!!
I updated the logo and dropped the icon, due to the fact that the text is already rather unique. I may implement one at another time. I changed the main image and also attached the new image. Thanks so far for the fantastic feedback from everyone.
Commenting on this Image is closed.
The icon is imo a lot better than the text as a logo for you, and i see the text as seconday to the icon.
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I also like it. I think the colours are a refreshing change.
I'm not sure about the transition between the C and A's in CAlvin CArl.
Otherwise, clean and crisp.
Good job.
Chris
The joining of the "C" and the "A" is kind of awkward. Maybe you could smooth out the line a bit (probably move the C to the left a little more).
The logo is interesting but I read it as a "S" at first.
I like that the shape of the "V" is a 180 rotation of the "A" in the wordmark. The colors work well together and the background has a warm stylish feel of flesh tone.
However, the logo immediately appears and an "S" to me and is a distracting flip of the shape in the wordmark. If you want this to communicate "C C" it needs more exploration. It's scale also seems a touch small in relationtship to the wordmark and I'm not sold on it's current off center position. I also agree with the issue of how tight the CA appears in the wordmark. If you look at spacing of the AL in Calvin and AR in Carl you will notice the slight visual imbalance. The "CA" needs a little more space.
Overall, great job on an excellent identity.
The large spaces left along the top around the logo image are distracting for me - they leave an unbalanced feeling with the logo image offset centre. I think you could lose the logo image altogether and somehow accentuate the C_A thing, maybe take the C along the bottom line straight to the A instead of curling it up in the air slightly where it currently meets the A's vertical stroke; this should help balance the A too which appears to be tipped up by the C. If you make the A's the same style as in the logo image they should stand out, and you kind of get to keep your logo image styling too.
I have to say I don't see aggressive or transgressive attributes in your logo. It would help to see your art to understand fully, but I'd imagine using bolder colors or more contrast would really help you get your message across better.
The C's connect strangely to the A's. I'd recommend straightening that out.
Otherwise, I do like the logo itself. Match the type to it more closely and you're there.
Nathaniel
Bass. Graphic Design. Junior IT.
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Dirt and Rust
Color is so fundamental and needs some integration, the letters are so appart from the logo, and the C A problem need to work and make it a whole... it needs also some work. Remember to use just the icon you need to build up the brand, and then you can use it independently. Put some more work on the branding part, make a logo memorable and keep it simple.
We´ll always have Paris! Humphrey Bogart
We´ll always have Paris! Humphrey Bogart