Campaign for vegetable oils
hadesign (61 pencils) | Fri, 2009-10-16 12:50
I am working on a campaign for slovakian company which produces vegetable oils (and other things).
Brief: Palma company wants to draw customers attention to the fact that Palma oils come from the fields they may pass around every day, that their products are local.
Visual idea: Billboards near fields would be perforated in shape of Palma oil bottles and the fields behind billboards will "fill" the bottles. I am quite sure that their shape is branded and unique but I need to confirm that next week.
Claim: Mine for now as well as the design. Translated to english it means "Slovakian field od your table". In slovak language words "field" and "table" rhyme in this particular declension ("pole" & "stole").
Overall – the idea is not that original but I quite like it. Let me know your thoughts.
Commenting on this Image is closed.
The boards are going to have to be very strong, the small place between the two bottles is very thin, if the wind gets up it will break that right off, i think you will need to make it wider.
Think of how fast people will be driving past and then decide whether this choice of font is going to be seen, i think not.
The wood looks more like a floor than a table, you might need a better picture to go with the slogan.
I like the purple as a contrast to the sky.
16 billion colours and you choose the one i cant create !??!
you have two problems with final execution of this.
a) the perspective of the people looking at the billboards will be from below the signs, not above like you have it here. that means the bottles will look like they're full of sky, not full of field.
b) this only works for the part fo the year when there's something in the fields. if it's winter, you'll fill the bottles with dirt (that is, if they could see the field behind the billboard).
Ok, sorry – i forgot to mention important facts about the campaign – company wants custom made billboards adjusted in their chosen fields so this would hopefully solve the durability issue as well as the perspective – it can be adjusted quite freely and I think you can reach convenient angle.
And this campaign is planned for next spring – the whole idea is for fields with "something in them". Before harvest, billboards would be dismantled.
I will try something with readability of the claim, thanks.
i guess i'm confused. how are you going to get the perspective of a 20 foot high billboard to be below the perspective of a person whose head is less than 5 feet off the ground? in other words, the issue isn't necessarily adjusting the height/level of the billboards, the issue is how low is the original perspective of the viewer. the perspective in your artwork has the viewer's eye level around the top of the word "rastlinne." even if the base of the billboard is on the round, that's probably 10+ feet high. for this to work, you need the viewer's eye level to be lifted off of the ground so that they can look down on the billboard, or at least eye level with the middle of the billboard..
i guess if they have locations that will be next to above ground highways looking out over agricultural fields... but that's a pretty limited scope.
just make sure you've investigated this with your client before going too far with the concept and don't gloss over the issue.
Heh, the billboard I was planning to use is only 6.56 foot high (and 16.4 foot wide) so that might be the cause of confusion.
No glossing over will take place. We will discuss if it is doable.
I liked :)
only need technical adjustments . better if public can't see any back parts of billboard.
visually I think the wooden base of the bottles could be another picture or nothing in particular because the concept is more important than visual distractions. And I cant't see a table, but a floor.
yes I'm brazilian xD
qwertyale – Yeah, I am not sure aubout the table myself, but it´s presence matches the claim (see below). I tried to stay away from using any table cloth or other elements around the bottles for the simplicity sake but on the other hand, as Robbie mentioned, it can be seen as floor now more than a table.
If the claim will be changed, the table may bugger off as well. But I quite like those colours together – woodish brown with that purple background.
Translation from top to bottom:
Palma logo
Vegetable oils from high quality raw materials (excuse probable translation flaws)
Slovakian field od your table (field or plantation? Slovakian word "pole" is quite specific in this context)
website
...and you mentioned the floor as well so I will definately change it.
sorry for my edit :p
yes, maybe because It's common in my country to use square woods or an entire peace of tree to make a table.
maybe a white painted wood table would be better, I don't know
if this is the most common table construction in your country, it's ok :)
yes I'm brazilian xD
Hehe, no problem. I thought I was going bonkers – not being able to read whole reply and missing out important parts.
In my country it´s common to use whole wooden sqares too. No Boratland here :). Putting together many narrow boards is a thing of village carpentry of the past times. I tried to add some folklore quality to the design. But it´s obviously confusing.
Congratulations - You've just created the most expensive billboard campaign in history. Don't get me wrong - I love the idea. But the campaign will never come off as you just described it unless your client doesn't care about money or his audience. Billboard companies won't want to change the height of their boards (and it might be illegal in some areas too - some places have height and size restrictions, etc..), they won't want to deal with the holes that need to be cut (again - if that is even possible when things like structure support are taken into account) and then there is the problem of how many boards are located in the right kind of field? And do you want the message to only be seen in rural areas? Then gwell's perspective problem comes into play. So in the end, my guess is what will happen is you and the client will reduce the size and scope of the same idea. Put the bottle in front of a PHOTO of a field - an illustration where it APPEARS as though one is looking thru the bottle into a field. That would work. If you want to get crazy with it - use some kind of plexiglass cut-out of the bottle and have it mounted a few feet in front of the billboard so it appears as though the viewer is looking thru a bottle. Even THIS idea is going to be incredibly expensive and hard to produce - but it's going to be MUCH easier than your idea and it will work no matter where the billboards are located.
As always - jmho.
But definitely let us know what happens. If you pull this off as is - you are the king of the BBS.
Ok, please excuse me for being telegraphic but I am repeating myself several times:
1. Briefed to do custom made billboards. Company´s demand.
2- Custom made – NO standard already installed billboards to be cut, reshaped in any way.
3. On the other hand – 6.56 x 16.4 feet size is a STANDARD billboard size around here – height and size restrictions are therefore irrelevant.
4. RURAL AREAS ONLY – exactly as I was briefed – please read above.
5. Incredibly expensive and hard to produce – that may be so, I agree. Matter of clients budget. I will see. Initial brief was as I described it.
6. The whole point is that billboards will be installed in THEIR fields. Message is – what you are looking at will end up on your table. THIS is not my idea. I work with it.
As ever – just my humble answers. No offense taken.
I will keep you updated how it ended up. Half a year is ahead of me though...
And about the placement issue – this is how Slovakia looks in general:
:)
wow beautifull wallpaper :)
It's perfectly possible to make this kind of billboard :)
Look this case made by Leo Burnett Agency for Koleston (hair care brand) at Beirut /Lebanon http://www.marketrix.net/2008/03/07/outdoor-vazado-para-koleston/
yes I'm brazilian xD
Putting billboards up in front of THAT should be a crime. Where I live, in rural Virginia (USA), it actually is.
Mara
we have a lot inner fields here in brazil
just near roads :)
however we don't have any billboards at entire Sao Paulo city.
they become ilegal since 2006.
yes I'm brazilian xD
Sorry - didn't catch some of those details before and some of them were ambiguous. So what we have here is a vanity campaign. That explains everything.
Oh, how lovely! Many of my relatives came from Slovakia, and I've always wanted to visit.
sweet idea man, I think alot of people got bit with the crit bug today.
I think I would opt for a solution much more simplified- let's not muck up the idea with 3 different fonts, too many colors, and more images other then the cutout.
Natural oil from your own community. The brand that brings this to you. Enough said.
Its Nice simple idea but
i. I think the website font should be a straigth official font and
ii Use original Oil picture to make the board look more attractive