Casting for Commercials
Waleed (540 points) | Mon, 2007-02-05 21:38This evening I watched two commercials, one after the other..
The first commercial was for one of our mobile phone providers, showing a guy trying to go to different places and locations to lose the signal.
The second commercial was yogurt from one of our local dairy companies, showing a guy feeding a child yogurt.
The two commercials had the same guy, I thought the 2nd commercial was just the 1st one continued, since the guy had the same clothes, the same goatee, and the same facial expressions..
How did the casting select the same talent/person?
How did they select such a time slot to air the commercial?
Just minor considerations to relieve the viewer from confusion, select another person..
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guess they didn't have a wardrobe budget!
That's bad, but not much can be done against it. Especially if they are in a different category. You can secure a talent theoretically, but it's too expensive for most clients. Only giants like Coke or Telecoms can do it.
That's understood, this way you force the talent not to sign with anybody else for a few months.. But at the agency or with the client, I go over a talent album, with dozens of people to choose from.. Why choose the exact same person..
Oh well, it could be a coincidence, who knows..
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