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pimiento's picture
44 pencils

Centre for Innovation and Enterprise - 2nd attempt

Okay, so I've had a little longer to play with this.
I've tried to make the lightbulb a little less cliche by combining it with other graphical elements.
The shield at the centre is the shape of the school badge and everyone here recognises it as that. The circles surrounding it are to visually suggest that the school is the centre of innovation. It also suggest a target driven enterprise.
There is possibly an implication that good 'lightbulb moments' radiate from the school - or I could be reading far too much into it... :0)

Commenting on this Image is closed.

natobasso's picture
3953 pencils

The circles surrounding it are to visually suggest that the school is the centre of innovation. It also suggest a target driven enterprise.

It's not bad, but I'd say the icon within the lightbulb shows Bathurst as being just one idea rather than a center for ideas. The lightbulb IS very cliche, but it could work here if done right. I assume this icon will be printed on outdoor signage?

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Powerpoint is not a design application
My latest web design work

pimiento's picture
44 pencils

Thanks for your comment - I see where you're going with the one idea thing.
It may be for outdoor signage but in the first instance it will be for print (without the gradient) and for web (with the gradient).
I did make the design in Black and White first and it seems to work well - everything pink is black and everything else is white.
Do you have any suggestions for helping it to be 'done right'?

natobasso's picture
3953 pencils

Need to know more about the brief to answer that. Is this supposed to be formal? fun formal? or is it more academic/serious?

My main comment was your icon was doing the exact opposite of your brief.

----
Powerpoint is not a design application
My latest web design work

pimiento's picture
44 pencils

Its fun/formal really - an initiative to give students professional experiences within a relaxed but purposeful learning environment.

Your take on it is interesting - I do find it fascinating how different people can interpret a subject, This site is great for that. I guess the key to good design is getting the largest number of people to see/feel the same thing.

I think my original explanation was rushed and clumsy and not helping.
I pictured the school (badge) as being the innovator at the centre.
The ideas being generated flow from it (increasing circles)
These ideas result in lighting the bulb for the client.

I saw the circles as the idea rather than the badge and the lightbulb as being the resolution of the problem/brief.

3dogmama's picture
1991 pencils

Maybe try reversing the graphics--the bulb within the badge.

Please refer to this site as an example:
http://www.innovationcentre.ca/

ttfn!
3dogmama

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

gwells's picture
1711 pencils

angled box? i would honestly ditch that if you don't have a good reason for doing it. it could create more problems in the long run, especially if you're looking at signage (much more difficult to cut at those angles).

what was the reasoning behind (almost) magenta? that's a very hot color.

gwells's picture
1711 pencils

a crop of the light bulb (enough to recognize it, not enough to bash you over the head with it) might do a better job of making it less cliche.

pimiento's picture
44 pencils

Really useful comments and questions guys!
I appreciate you taking the time to consider this.

dsauna's picture
286 pencils

I think this one is the contrary of the other one, the idea is better then the other, but you had a stronger design on the other one.

even though the colors are not important at this stage, I believed the other ones worked much better. As well as the typography.

Get rid of the red background behind it. I liked the simplicity of the other one.

Great work!!

dsaunadesign.com

qwertyale's picture
1834 pencils

I hate all again

yes I'm brazilian xD

qwertyale's picture
1834 pencils

I see the lamp shape because I saw the last rough.

yes I'm brazilian xD

qwertyale's picture
1834 pencils

nothing innovative.
the pink color want to be "modern" but the final result is still boring.

yes I'm brazilian xD

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