Clever PNG Optimization Techniques

As a web designer you might be already familiar with the PNG image format which offers a full-featured transparency. It’s a lossless, robust, very good replacement of the elder GIF image format. As a Photoshop (or any other image editor) user you might think that there is not that many options for PNG optimization, especially for truecolor PNG’s (PNG-24 in Photoshop), which doesn’t have any. Some of you may even think that this format is “unoptimizable”. Well, in this post we’ll try to debunk this myth.

This post describes some techniques that may help you optimize your PNG-images. These techniques are derived from laborious hours spent on studying how exactly the PNG encoder saves data. We’ll start with some essentials about the PNG format and will then move to advanced optimization techniques.