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ek's picture
6 pencils

Coffee Shop

What do you guys think? I like the way the top text looks but the bottom text could be improved upon, just not sure how. I am open to all suggestions. Thank you in advance.

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qwertyale's picture
1833 pencils

certainly you need to plan you logo on aplications and the "espresso" will disapear.
I think you can use same size letters or a bit smaller than the name, making the brand stronger but still charming.

yes I'm brazilian xD

Skock Puppet's picture
49 pencils

Skock knows that not all designers think about the end use & application of logos they design... only actual designers.

ncdesigns's picture
145 pencils

It's very elegant looking; would give the coffee shop a very upscale feel. I really like the font choice and the colors. One concern, though, is that the word "espresso" is much too small and will disappear when reduced.

YoungZM's picture
656 pencils

I'm out of sink with the caffeinated world so is there a reason why your 'b' ascender stretches into the heavens? I think it looks awkward and when it's going on packaging or mugs it may look a bit off. I also agree with the above mentioned so far.

jgdesigns's picture
197 pencils

I was going to ask the same exact thing Young.

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mrcoupon's picture
349 pencils

- The R tail looks awkward. Right now it's a bent staple, I think it would be better as a smooth spiral.
- You could make the espresso semibold and it should show up fine on all but the smallest reduction.
- The colors are good.
- I do hope there's a reason for the tall B.

Art D. Rector's picture
2769 pencils

Fix the tail like Mr C said and I like. Don't know what you can use it for - but it's a nice piece of art. Very elegant.

tr-design's picture
60 pencils

You could make the tracking of the bottom line smaller and thicken it in weight. It could be the length of the b to the last e and sit underneath them.

Landon91's picture
82 pencils

The "r" looks too much like a "p" to me. Everything else said +1

ek's picture
6 pencils

Thank you everyone for your comments. I made a few adjustments based on your recommendations. Please see revised in the attachments section and let me know what you guys think. Thanks!

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