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alexfrank11's picture
7 pencils

Company Calling Card

Hi all,
I've been asked to create a calling card for the company I work for, this is my design so far, I was asked to make it a little smaller than a standard business card.

The information we need is all there but I'm finding it hard to fill the rest of the card. We came up with leaving the back of the card blank except for a clear spot-gloss of the logo (I tried to represent this with the light gray).

I'm looking for any suggestions on how to improve this design.

Thanks!

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Art D. Rector's picture
2770 pencils

Little hard to read the "wm" in the logo - but you have no control over that - right? Other than that my only suggestion would be to make it the correct size. Unless you have a seriously good reason - why would you want a card that's not the correct size?

alexfrank11's picture
7 pencils

It's my understanding that they want to separate the calling card from the personal cards by changing the size. And you're right, no control over the logo.

qwertyale's picture
1834 pencils

oh my god a blocked media case

yes I'm brazilian xD

3dogmama's picture
1991 pencils

I find the logo and the website right beside it disjointed...staggered. I would shift "CT 06510" down a line, shift all to the right, get rid of the website line, increase and move nearer to the center the logo and screen www in front of the logo and .com after it. Either that or put the web address at the base so it's not vying with the logo itself.

In regards to the mark on the back, I would have it hitting in the same location as the front.

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

caoimghgin's picture
845 pencils

Hey! A fellow New Havenite! Welcome Elm City resident.

Yeah, the VM is difficult to see. Not sure what the, uhm, open pantone swatch thingy is all about. Reconsider that, or simply remove altogether.

Also, maybe reconsider the card size to standard rather than smaller. It kinda turns people off, as if you were being cheap on the paper when actually you spent more on custom die.

Overall, I like your font choices and color scheme. If, like you say, you have no control over the design elements, then let it fly. It does the job well enough.

Without my sense of direction, I don't know where I'd be.

alexfrank11's picture
7 pencils

I've resized it to standard size, thanks for all the advice!
Any tips for the back of the card? All your help is appreciated.

3dogmama's picture
1991 pencils

Back suggestion:

Try a solid cyan (or whatever your company blue is) and reverse out some key selling points about where you work. 75-80% blue on 100% blue your logo to get that watermark feel going...

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

gnasm's picture
242 pencils

Leave the watermark-type logo on the back, just move it over to match the front.

People write notes on business cards... give them a place to do this. Don't force-fill it with extraneous info.

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