Cosmetic Shampoo
duffs (42 pencils) | Fri, 2008-08-01 00:38
Hi,
This product was created to a cosmetic company called Duetto.
This is a professional Shampoo to use after any color hair process.
The pack used is a regular one not really special, so tell me about the art of this product.
PS: after tell what you think, visit my protfolio www.victoresteves.carbonmade.com and send me a e-mail with your considerations of my work. I`ll be really glad with your comments.
Thanks!
Commenting on this Image is closed.
Although I love the concept, I have to agree with the dated look mentioned above.
I do, however, love your use of typography within the composition. Very appealing. I guess my only issue is with the logo. Not liking the script typeface used for it, but I imagine that you have nothing to do with that?? Is that something that can be changed?
I guess what bothers me about incorporating that script logo into a more modern design within your packaging, is it just doesn't mesh well. The two are completely at opposite ends with each other.
I hope this makes sense.
suzanne maestri-walters :: graphic designer :: www.onegirlcreative.com
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"I am not sick. I am broken. But I am happy as long as I can paint." ~ Frida Kahlo
www.onegirlcreative.com
Too busy. No hierarchy. What's the most important element on this packaging? Why does the name of the product not match the rest of the text?
And the green and pink do not go together well. Makes it look like a bottle of urinal cakes. :)
You've got a nugget of a good idea here, just pick better colors and expand on your lines theme. You can get pretty cool with this quickly if you focus.
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Powerpoint is not a design application
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Dirt and Rust
Sounds delicious. Where can I get me some of those? LOL
suzanne maestri-walters :: graphic designer :: www.onegirlcreative.com
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"I am not sick. I am broken. But I am happy as long as I can paint." ~ Frida Kahlo
www.onegirlcreative.com
Yeah, it looks like something you'd find in a closet at a public restroom. A nicer one, yes, but restroom nonetheless. :)
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Powerpoint is not a design application
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Dirt and Rust
actually, i think that's a good call. it *does* come across visually more like a cleaning supply than a hair product.
This shampoo is a professional one. All the hair stylist need a big "bottle" to wash hair... But I agree that this one here is really strange, but It works for the client.
See my website and tell me about what you think of my work!
= ]
Thanks!
i'm not saying it looks like cleaning products because the bottle is big. i'm saying it looks like cleaning products because of the design. it certainly doesn't come across as high end shampoo.
I respect your opinion, but I disagree.
And why do you disagree? I too see this design more as an industrial product rather than high end. Are you looking for critique or validation?
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Powerpoint is not a design application
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Dirt and Rust
to be honest, it doesn't really matter what you see. it matters what the end user will see. all the good intent in the world won't change the damage to your client if the end user gets a bad impression, whether you intended it or not.
it may be fair to say that it's only three of us here seeing the janitorial look, and maybe it's just anecdotal. but it's important for you to accept that some people are getting that impression and to try and figure out why and if it really is just anecdotal. because if enough people get that industrial impression, you're doing your client a disservice by giving them a design that completely contradicts their intent.
Word.
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Powerpoint is not a design application
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Dirt and Rust
Yo.
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"I am not sick. I am broken. But I am happy as long as I can paint." ~ Frida Kahlo
www.onegirlcreative.com
Why not a white bottle?
How big is the bottle? The text may be too small.
How is this printing? Is this printing on a label or on the bottle itself?
Maybe try a different color other than green if you're going to stick to the trans bottle. Then, add an opaque white ink to pop the areas where it has "shampoo" and the boxes on the back.
I'm really not too crazy about the logo or the body copy.
... will you even see this? you said to email...
I don't mind this design at all. The only thing I would rethink would be the play of the green against the pink property of the product--maybe try seeing what it would look like in turquoise. Also, the text on the back is running too wide. I'd try flushing it with the two text blocks below.
The work that you've presented on your website is excellent. You must be a busy designer.
"Without deviation from the norm, progress is not possible."
— Frank Zappa
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
Ok, I agree... It looks like pink, but it isn`t in real...
The real color of this bottle is pearl... but have much magenta on this pic...
= /
I agree with you folks, this bottle is really horrible, but the client insist to use this pack...
Thanks for all yours comments!
A good artist doesn't blame his canvas. The design is just not looking high end yet.
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Powerpoint is not a design application
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Dirt and Rust
I'm afraid I'm going to have to agree with the "too industrial" comments. It looks like a janitorial product, not something for a beauty salon.
The harsh green is part of the problem, but the busy, angular design is also giving that impression. Loosen those tight lines. Think long, FLOWING hair instead. Take your cue from the logo. (Yes, it's dated, but you can enhance the overall look by taking an element from it to update elsewhere on the bottle, rather than slapping on something so totally different in feeling. The key element in that logo is the curved lines. Don't fight them!)
Simplify the parts of the design that you have control over. (I realize that most of the tiny print, like the logo, is required.) If the bottle is pearlized plastic, I think teal would look better than this green.
Mara
Here's just a small sampling of your competition:
I STRONGLY SUGGEST you rethink your design. Do some research of the high end hair care product market. There's a lot of great looking stuff out there. Interview some hair stylists and see what they use. If you know what you're up against then you can beat them in the market.
Your current design, in my opinion, doesn't stand a chance of competing (read selling) in the stated market.
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Powerpoint is not a design application
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Dirt and Rust
Guys, what the designer isn't communicating to us is that the hair stylists in a salon are the end users of this product, not salon patrons, or at least that's how I'm reading it. This is the stuff in the big jugs in the back room from which they get the product used at the shampoo stations.
Even so, stylists (even the lowly shampoo "girl") should have a good feeling about the product they're about to use on their clients' heads. Even if it's only in the back room, a beautifully designed bottle will send nice energy to the person filling up the sink bottles from it. Know what I mean? If they think they're just emptying janitorial crap into the shampoo & conditioner pumps, they will bring that idea back with them to the client.
A little New Age, perhaps, but there you are.
Mara
Most salons I've been to the stylist either uses a product they like or one they are directed by the salon (well, Great Clips isn't a salon, really!) to sell because management is making a bit of money on it. Either way, it's a big name brand that they reach for.
I've never been hard sold on this, but I have been told in no uncertain terms that hair stylists can make extra money for their salons selling certain well known products.
Either way, I don't see someone paying $50-100 to start using an "industrial" or no-name product in their hair. They want a designer brand.
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Powerpoint is not a design application
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Dirt and Rust
Oh yeah, I know about the push to sell "product" in the salons. I've been a victim of it more than once. ;-)
The stuff they wash your hair with will be often one of the brands they sell, but for convenience sake, they will often have it in big refillable pump dispensers behind the sinks, rather than using the consumer version, which is relatively awkward to handle with one hand, as well as being more expensive that way, what with the smaller sizes, fancy packaging, etc.
The dispensers are refilled from big ol' jugs in the back room, the way those cute little condiment squeeze-bottles on the tables are refilled behind the scenes in restaurants, by some sweaty kid from very unappetizing industial-sized cans.
I have a feeling that's the type of shampoo bottle this designer is working with. I may be wrong, of course. In any case, the design isn't working.
Mara
I agree. In either case this bottle design isn't working.
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Powerpoint is not a design application
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Dirt and Rust
Perhaps we should move on. No?
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"I am not sick. I am broken. But I am happy as long as I can paint." ~ Frida Kahlo
www.onegirlcreative.com
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