Crime Stoppers Cards
Mitch (134 points) | Tue, 2005-10-18 12:55As mentioned here http://creativebits.org/graffiti_postcard, we came to the conclusion that the previous direction was disjointed. I felt I needed to define my goals and make them a little clearer.
I have discussed a series of cards/posters with the client, based on the various subject matter of vandalism and the fact that Crime Stoppers will listen to ALL types of crime & anti social behaviour, not just serious crime as most associate Crime stoppers with here in the UK.
My aim is to make it personal (scenarios of personal & public property), so it will communicate a direct and relevant message.
I feel the copy will determine whether this route will be make or break if executed correctly.
The reverse of the card will be clean and follow the crimestoppers id. (met colours are now out) and will have copy that roughly translates to:
"Vandals may not care, but we do.
Crimestoppers take calls with information about any crime, no matter how insignificant you feel it is."
As I said the copy is very rough at the mo.
Do you think this is a viable direction to pursue?
p.s. The colour thumbnails are rough targets of the style i want to reproduce for the type on the front of the cards.
Commenting on this Image is closed.
I like the ideas dude, but I'd be concerned about the type. How legible?
Also, have you thought of using more of the "street" dialogue, and not correct English?
Keep us posted, and good luck.
Thanks Abdul for your comments. Yes the dialect is a good point...
Does anybody else fancy commenting?
Do you think this is the right route to take? Or is the concept as unstable as Bernard Manning on a tight rope?
Anyone else fancy commenting?
Do you think it is to direct and maybe a little negative? Is this a good or bad thing?
I am not sure, feedback has been a little slow...
You sketches seem interesting and I apreciate your effort to conceptualize through it. However, I'm not able to proceed further without some clear explanation of the objective/target of this design. (I failed to get it few days ago even after straining my mind)
kr@tu.com ::::
mind trip of a graphic designer ::::
kr@tu.com ::::
design @ flickr ::::
Hi Kratu,
They are postcards to be posted through homes in West London for Crimestoppers (it will be A6 size).
The main objective is to get folks to report crimes (Crimestoppers are a well know annonymous crime reporting charity), focussing in on less serious crimes, as the image perceived here in th UK is that they are just there for serious crime.
My main idea here is to inform people they can report these less serious crimes, focussing in on vandalism. This direction is to show the fact that the vandals don't care, but Crimestoppers do. The reverse will hold copy stating something in the direction of:
"Vandals may not care, but we do.
Crimestoppers take calls with information about any crime, no matter how insignificant you feel it is, if you see something we are here to listen."
This will be followed by the logo which holds the reporting number.
That explains it. Now let me try to imagine that it would be posted at my home. I would prefer maybe something iconic, something like an emergency symbol. Remembering that the best symbols are simple I would consider something abstract, simple and symbolic.
(This is my suggestion as far as I could comprehend from the above brief. Let me know your point of view. I'm always interested in conceptualisation process!)
kr@tu.com ::::
mind trip of a graphic designer ::::
kr@tu.com ::::
design @ flickr ::::
i like where this is going, very raw. i hope it doesn't get too dumbed down by the marketing people, but after all, who IS the audience: kids and hipsters or grandma? Who knows, you may even convert some cool kids who don't wanna be a snitch with that campaign.
i like this idea: "Vandals may not care, but we do." it's short and sweet.
And i think "insignificant" is NOT a good choice of word -- "helpless" is less emasculating (or efemulating?) but try again.