CrossPointe Logo 2

...but I like this! Getting rid of the second cross was a good idea, and just keeping the icon is cool. I'm afraid for the "community church" and if it will be seen on a business card or stationary. It seems a little light too (the words "community church") This is good.

Leaky Penny
Aka Artfiend Part Deux
www.leakypenny.com

community church is a bit too light if scaled down
The kerning in the word "cross" seems much tighter than the word "pointe" and kind of looks awkward. I don't know if it's just the "po" that is giving it that impression?? Definitely kern o to s, p to o, o to i, and n to t.

I think it might be the font style itself. The 'S' seem out of proportion to the first 3 letters (cro) and that is also fooling the eye.

Or I'm just cross-eyed.

Either way, good improvement on the first go.

ignore this post

you may be cross-eyed, btetzl... ;)

seriously, though, i didn't see the Ss as out of proportion. so i zoomed in on them in PS and they're definitely the proper height and stroke weight.

i agree that the kerning is pretty far off, tho. especially oi, nt, and te.

i might consider punching the color up a bit, the yellow/orange comes through kind of flat. maybe it's made worse by being with the grays, but there's really no punch color wise. and maybe stick with one shade of gray instead of using 3. preferably a darker one. or a warm pantone gray.

Yup, kerning. Definitely needs work.

I personally don't like the copperplate for the smaller font. I would also make "community church" extend farther to the right. It seems unbalanced right now.

Wow, you almost directly copied my example in the last critique. Talk about taking something literally. Can I have my money now?

o_O

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My Portfolio

This one's a lot better, but why two different fonts?

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Powerpoint is not a design application

FYI. I was driving today and saw this logo on a bench. Close to yours and same name!

http://www.crosspointeinsurance.com/

I was reading this interesting article a few months ago about inspired designed (rip offs, coincidences, call them what you will) and this is situation reminded me of it. Also thought I'd share it with you if you haven't read it already:

http://justcreativedesign.com/2008/02/20/graphic-design-plagiarism-rip-offs/

Leaky Penny
Aka Artfiend Part Deux
www.leakypenny.com