CWT
Pete (52 points) | Fri, 2005-05-06 20:12Client sent over a sketch that pretty much resembles this logo- I advised against the typical 'web' imagery- you know, GLOBES for example- but they kept pushing it so here we are... LOL.
I wanted it to be as bold yet as simple as possible- since he plans to use it on business cards and also for a future web site. Haven't really explored colors yet, but I imagine they will come into play once I settle on the overall concept...
Fire away!
Commenting on this Image is closed.
I don't see this logo being simple. There is just too many things going on. There is a focal point, but there is too many other elements that are not helping.
The globe might be cliche, but it is really cliche in the way that you are using it now. If the globe is a must, I would use it as an icon, not as a complex background image.
The type is also very heavy, which does not fit into a tech kind of company.
Hope it helps.
http://www.davidpcrawford.com - http://www.vomit76.com
Graphic, Web and Logo Designer from Pittsburgh, PA http://www.davidpcrawford.com
Sorry Pete
This is not working. I know it's not your concept, but you need to try and give them an option where you clean it up seriously. You may keep a simplified globe, but type has to be more distinct. Can you lose the little tags on the top left and bottom right?
I agree on making the globe smaller... and you can always make one with it, and without... and hope they pick the best one.
i agree with the above... the logo looks very cliched and needs to be minimized... are you planning on using any colors with it eventually?
I understand the comments, but I had previously given the client about 4 pages of sketches that had nothing to do with globes or any other sort of clichéd "internet imagery". He basically rejected all of it and sketched out what you see above.
To answer some questions, I do have to keep the tags above and below. 'CT' stands for Connecticut and is part of the company name, as well as 'LLC'.
I'm not sure I understand the comment that the type and/or logo has to be 'minimized'. Are you suggesting the type should be lighter in nature? I tried that initially, but then again a thinner typeface started to get lost against the wireframe globe. I also had thoughts of using some sort of computer font for the word 'terminal', but I have yet to find anything that looks appropriate and readable at the same time.
Argggh. I should post the 4 pages of sketches I did....LOL. This version was almost done out of frustration- as in, "Here, is THIS the dumb idea that you wanted to do?!!"
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work with pete!
I feel it. It's probably the most frustrating experience we as graphic designers can go through. :(
I'd love to see the sketches. :)
what i meant by minimized is that i think the logo would improve by making the globe as small as possible without 'losing' it from the clients perspective...
whats this business all about? wifi hotspots hopefully?
more the better around CT.
just curious because I live there.
(agree with the comments about the design)