Dance Revue Ticket Design

4C tkts? Are these people made of money? Okay, most of us know that 4C printing can often be remarkably less expensive than even a single color job, but do most people not in the business think so? If this is a nonprofit group, the pricey look of these tickets might work against them at fund-rains time. If there's a reason to go all-out on these tkts, please tell us in the brief. Absent some compelling rationale, it seems wasteful.

That aside, the tight tracking and leading of "Tune In" is odd looking, but I could live with it if you fixed the uncomfortably scrinched-up ellipsis mark or just eliminate it, since it serves no purpose.

Oh, one last thought. Why would you put "you're invited" on a ticket, which has presumably already been purchased? Is this being used as a kind of marketing piece as well?

sorry for double posting

its not a nonprofit org. and ok so its not exactly a ticket :-) more of an invitation, because each student receives 5 of them... they're getting printed like a postcard from splatprint - its 1000 cards for about hundred bucks - can't really get much cheaper than that and my work for this school is always probono... the tickets are kind of used for marketing and actually an incentive too - every year all of the little dancing moms and dads sell all kinds of useless ads for a book for the recital - and which ever student sells the most ads, gets their photo on the cover of the book and a few other things - the ticket photo is of the top 3 ad winners (4 this year because the winners are sisters)... ill post the book cover soon...

ok - so does the kerning of 'tune in' really bother you?? it doesnt bother me for some reason - im gonna loosen it some tho and see if it helps... yeah the ellipses are a bit much- agreed... and i think the starburst is bothering me now - too tight together...

thanks so much for the comments - all points of view are always helpful

-angie

1,000 postcards for $100 is more than twice what I pay, including shipping. I wouldn't say that's much of a deal, unless they're adding sequential numbering or soemthing that you haven't yet mentioned.

The reason I brought up the perception of expense is that I've been a professional fund-raiser (card-carrying member of NSFRE and all that), and I can tell you that many people -- even those who trawl the Interwebz and know all about cheepie printing -- will react to a full color piece like this by saying you don't need their money if you can afford to print that kind of thing just to raise money. Even though this isn't non-profit, you might get some of that reaction, if only as a way to beg off buying the tickets. Any excuse, you know?

What bothers me about the kerning of Tune in (glad you agree about the ellipsis mark) is that it looks just jammed together for no artistic reason that I can figure out. I agree with Greg about the inconsistency. In some places where letters touch, you dissolve the outline; other times, you don't. The leading suggests you were going for a nestled look, yet you have an opportunity to nestle the capital I up into the space between the T and U above, and you don't use it. That's a little itchy.

I didn't notice the starburst background before, for what that's worth -- same thing Ivan pointed out in a design I posted a couple of weeks ago. If you're gonna do that, do it big, as a statement. Not sure you need it, though.

Not bad. Is the title "Tune In"? If so, I'd use quotes to make that more obvious. My eye kept searching for a title...Tune in to what, exactly? :)

Yep, it's definitely postcard/flyer sized. Have you tried printing it and stepping back from it about 10-15ft? I imagine it's going to be used as a poster too? Is it legible from that distance?

yeah, the price for that was with 2nd day air shipping, which was ab 35 bucks... i am grateful for all the critiques - i believe nothing is ever as perfect as it can be and other eyes are always needed... i took some of the advice and loosened the lettering, dropped the ellipses, etc... can i upload another pic in this same critique or do i have to strt another to post an updated version???