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aldo's picture
121 pencils

Dance School Logo

doing a logo for a new dancing school that will be opening in the fall... critique away!!!

thanks,
angie

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Art D. Rector's picture
2769 pencils

The idea is there - the execution needs a little help. The main problem is the type - you have a lower case d with a capital P (for one thing). The rest of the text is stretched when it doesn't need to be and the kerning leaves a lot to be desired - look at the "Pre', the "ion" and the "ny" especially. Tweak it to even it out overall.

But let's look at your alternate logo for a second - forget the rest of it. If I'm not mistaken - a relatively minor adjustment could possibly lead to pure genius.

Leaky Penny's picture
2616 pencils

Sweet Jesus, reboot. Burn this. There is no idea, no concept here. This is terrible.

What comes to mind when you think "dance"? Is that shown in this logo?

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

gnasm's picture
242 pencils

This is the first thing I thought of, and I am so, so sorry:

http://www.urbandictionary.com/define.php?term=dp

On a serious note...

I think the concept of "precision dance" could be communicated better, and you don't have to show the entire figure. Have you seen "Dancing with the Stars?" The judges are always critiquing minute changes in gesture or posture... try zooming in and playing with the expressive dance poses of the hands and feet.

As far as the type... ew. The font choice is uninspired, and the large open spaces of the "d" and "p" are doing a two-step on my eyes. I'm guessing you wanted a crisp typeface to communicate precision... this isn't it.

To echo the point Leaky made, does this say "dance" to you? Dance is about movement and timing and flow... despite the use of "precision" I would encourage you to keep your ideas loose; you can always sharpen them later.

Art D. Rector's picture
2769 pencils

Dancing with the Stars? Oh no! You'll never live THAT down! :-)

qwertyale's picture
1833 pencils

you should not destroy the type... you kill them.

x-perience other angles for your P-d...

you don't need to put them and name together... the people are not stupid to ask "from where comes that P and that D ?"

yes I'm brazilian xD

muralitharan141's picture
25 pencils

improve it. logo s nice............

http://www.onepixelgfx.blogspot.com

NRcreative's picture
239 pencils

i would sugest to change the human shape, try one of a jumping dancer or a spining dancer, to give the feel of moovement, get rid of the dp and just use the name Precision with dance company a little smaler because it will be obvious it will be dancing stuff

wgzn's picture
1711 pencils

my first question:

why did you horizontally stretch the type? the only thing that screams AMATURE louder than outer glows and metallic fills is assaulted type...

monkey1979's picture
684 pencils

dance is all about passion, elegance, grace, attitude & flow. I see none here. Add movement and drama.

living on dreams and custard creams.

aldo's picture
121 pencils

calm down peeps - i would never never never stretch a font - that IS the font (sansserif is the name) - i havent done anything with this logo yet - the dancer has to stay because the client wants that particular one and isnt budging...

so basically this is just the "idea" she sent me to work on... just wanted you guys to tear it apart before i got to working on it - lol and jeez yall tore it apart is right lol.. thanks for the help

-angie

Leaky Penny's picture
2616 pencils

Right-o.

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

Art D. Rector's picture
2769 pencils

That's it - don't let these folks bully you, Angie. Feel free to take away their crayons if they step out of line again.

Surprised no one is seeing the solution I am. Seems pretty straight forward to me.

aldo's picture
121 pencils

nahh i love a critique, bad or good - but please tell me about this solution you speak of :-)
i have about another week before i have to get started on this one

jr2304's picture
22 pencils

I think it is quite good. I don't really like how the p and d form though.

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