Das Neue Bauhaus
Korteenea (207 pencils) | Thu, 2005-11-24 01:54
This is a direct-mail piece that I had to design for my Fundamentals of Typography studio. We had to pick a historical design period, so I picked the Bauhaus. I apologize for the low-quality of the image... it's a scan of the physical copy of the card, since the digitals are on the school server and it's Thanksgiving break. Once I get back to school on Monday I'll put up better images from the digitals.
Commenting on this Image is closed.
I tend to be a bit literal, so please excuse me if you thought of this already and decided against it, but maybe giving it more of an architectual look could be cool. I am sure I don't know enough about the Bauhaus movement, but combining what you have (texture, color, font) into a "New Structure" would be an interesting exercise.
This was just a quick attempt to get my idea across.
What do you think?
wms out.
I did try this, actually, but wasn't very pleased with the results. As you say, it was a bit too literal... I felt that I could achieve a Bauhaus look without having to actually drag in the most famous part of the Bauhaus (the building) to convey it.
My instructor doesn't like what I ended up with... she felt it departed too much from what the Bauhaus produced. She urged me to focus more on line than shape + color. However, I wasn't really attempting to mimick the Bauhaus style so much as follow their ideals: designers should be equally creative in all endeavors. I wanted to avoid mimicking or hearkening back to the designs of the old Bauhaus and instead draw from Bauhaus ideals to create something new.
Anyhoo, that's how I ended up with what I did.
But I have to tell you, when I first saw your piece I thought Mondrian. Now I will have to ask my wife (the art history major), because I'm sure I'm missing something or confusing things, but could you explain how your piece is 'Bauhaus.'
This is not a criticism, I honestly figure you know more than me (I have appreciated your help in the past), but I just don't get the connection. My ignorence is staggering, and I would like to understand.
Again, I do like the textures and colors, and I am curious to see the final.
wms out.
I could see how it looks like Mondrian... good observation, hehe. I should put up my second attempt at the piece: my instructor told me to focus more on line in it and personally I think it looks more like Mondrian than this one does. Actually... if I remember correctly, Mondrian was a contemporary of the Bauhaus, although I don't believe he had any sort of connection to it.
I wasn't necissarily trying to mimick Bauhaus pieces from history books. I saw some of the work that is currently coming out of Foundation Bauhaus Dessau, which is an organization that promotes the Bauhaus principals in current-day design. Their work is what inspired me to design this piece the way I did. I maintained the use of geometric shapes and patterns, as well as adhering closely to a grid for my layout. So to answer you question... the piece is not *historically* Bauhaus. It isn't based off of any single Bauhaus piece that you might find in a history book or online. Instead, I tried to keep Bauhaus principals in mind, and (since the piece was done for a class on typography) I used typefaces (Eurostile/Microgramma and Futura) which also followed the Bauhaus ideals of structure and order in design.
Anyway.. I hope that explains my motivations a bit more clearly?
Just curious as to how you did?
wms out.