DataPoint Cluster
seeker (23 pencils) | Wed, 2006-12-06 15:16
After working with the previous logo for a while I found that it became difficult to work with and more importantly it lost its meaning. So... I decided to focus on the word "data" more specifically a "data grid" and "cluster of data". The idea I'm trying to portray is that DataPoint is the central point to get their data on the internet.
After trying out different sharps and arrangements this is the final result.
Commenting on this Image is closed.
I like this one, although the whiteout top version clusters almost look like a flower, maybe you could work more with the grid idea or make more of the clusters yellow but I quite like it as is. Apart from that though I think it looks pretty good. Much better than the existing datapoint.com one, if that is the company that you are designing for. I would use the version with the logo range left, rather than centred though.
but when you view your design similarities with Ivan's CreativeBits logo at the top of this page... well, it makes it seem that something's missing with your graphic. Using CreativeBits as an example, it shows how the graphic contains some message, the "c" & "b" reinforce the name. Even the simple typography includes ligatures that make it unique. It's those simple and creative touches that make the logo successful. DataPoint needs to be worked out and be refined with its own kind of unique creative devices. I think the 'cluster' is interesting and a good concept, but perhaps the typography could benefit from a font more inspired than Avant Garde.
I agree about the font. I think I liked the font on your previous version better. It was a bit more unique, and it was working better with the overall design.
I also saw a flower, especially at thumbnail size...
It's been about a week, did you update your design at all? I thought this logo had a lot of potential and I'm curious if the design went a step further.
So I've contemplating on what you (garyW) said and took a good look at the logo.
In relation of the colours of the words to the colour of the logo, it says that there are lots of points and little data but maybe I'm just over analysing. As for the typography it just doesn't work that well, I concentrated on the logo more specifically the strait lines and round corners. I went through almost every font I have and found two of then but they look almost alike.
For the logo I inverted the colours but I also arranged the blocks in a more predictable pattern to reinforce the idea of structure.
This is the result
can you post it again?
I liked the staggered arrangement, I think it makes a stonger statement of the internet being a fluid, ever-changing environment.
I fixed the link, you should be able to see it now.
now that the look and feel of the type relates to the graphic. I'm not sold with using the yellow on the type, unless it's on a dark background, I think it should be used as an accent to emphasize the graphic.
(I did a quick variation, if you're interested I can post it.)
Sure I love to see what you have come up with
with all due respect to your design, it's fun to tweak other's work :)
Link: http://img225.imageshack.us/img225/5417/datapointza6.jpg
Per the brief, I think the boxes in the logo should be connected in some way...
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natobasso
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Dirt and Rust
I like the logo but it just doesn't seem to be fitting with your strategy or what the company does.
Your logo is rounded and soft when data is really hard edged and black and white--1's and 0's. Maybe your logo needs a bit more structure than it has right now, and strengthen the font, to make it look less 'flower-like'. The yellow color is soft as well so it doesn't seem like you're really hitting the mark quite yet.
datapoint sounds like it's the focal point of information. A conduit. Maybe you can represent that more in your logo?
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natobasso
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Dirt and Rust
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