Dawn Design Logo
DawningConcept (51 points) | Sat, 2009-09-26 23:47
I've messed with this concept as it's what everyone thought worked the best and this is what I've come up with. Let me know what you think
Thanks!!
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HeatherDawn
Dawning Concept
It looks like a fountain. I don't think it's intended, right?
Hi!
1. Remove the word "Design" unless it's vital for remembering your url.
2. Remove the background behind the logo on the bottom and just use black. Use full white on the top.
I like your logo and the symbol.
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The Salon Design Tech
You're on the right track, but the "w" still needs work. Ivan's right - it's looking a little like a fountain when you want sunrise. There's no reason to be married to the shape (or colors) you took from the previous version - work with them. I'm also not a fan of gradients carrying logos. If it doesn't work without the gradient, it doesn't work - but that's jmho.
You've taken two big steps in the right direction.
I love when illustrations can make their way into the name of the business! I think some more tweaking maybe even in the choice of gradient vs. solid or just a new color will make it look more like sun rays. There's a crazy amount of colors that are in the sky at dawn, but I don't think sky blue is one of them.
And i would keep the word design, it's a business and sorry but not alot of people will no what you do without that word. Perhaps when you get a bit more established you can take it off. Right now I see it as a necessary information tool.
This is a lot better than the last batch.
For your palette, I would try losing the gradient and the background, deepen the grey (like warm grey 10) and as pointed out by aroberts try a more sunny colour...like a deep russet orange (pantone 717). I'd also play with the size and positioning of the word DESIGN.
"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber
Waaaaaaaay too many gradients going on in the second one. First one is nice, but the colour needs to be bolder in my opinion. The gradient has to be softer too.
Leaky Penny
www.leakypenny.com
We artists are indestructible, even in a prison cell or concentration camp I would be almighty in my own world of art. Even if I had to paint my pictures with my wet tongue on the dusty floor of my cell. - Pablo Picasso
Couldn't read DAWN. I read DA(something here)N.
Oh wait...her name isn't DAN?? :P
Leaky Penny
www.leakypenny.com
We artists are indestructible, even in a prison cell or concentration camp I would be almighty in my own world of art. Even if I had to paint my pictures with my wet tongue on the dusty floor of my cell. - Pablo Picasso
Heather, I'm a little surprised by how many positive comments you've had on this design. The gradient thing that's supposed to be a W is odd-looking. It says neither Dawn nor W to me. Also, I guess you know what we usually say here about gradients in logos. It's much better to work on your design in solid black and white. It's far too easy to be distracted by details such as color and effects, while missing that the basic design just isn't working. I'm sorry, but I think this design is a step backwards.
Mara