DE Production

Interesting, but not a logo. Turn it into just black and white and you'll see what I mean. Read this post here for great info on "What is a Logo".

The fonts don't match. The fonts are too small compared to the blue container part and so as the logo gets reduced in size, the legibility will disappear. Definitely read the What is a Logo article to tighten this up.

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Powerpoint is not a design application

Too complicated and I don't understand what it is. You can make a complex logo, but it should be easy to interpret.

Not to mention it will print horrible. Start by sketching, then black and white... then work your way up to something more complex.

i know, faxes aren't used much, but none the less, i was always tought to fax a concept to see how it comes out. i guarantee this would come out looking like junk.. sorry to say it. it looks nice on the monitor, but that's the extent of it.

If you want to stick with this I think you need to change the productions font.
To me it looks a bit "legal" and needs to be fresher.

First of all, it's way TOO busy to be a GOOD logo. Not to mention, if you took it out of PS and designed it in Illustrator (where logos should be designed) then not only will you lose the filters (thank God), but you'll have a nice, vector image to start with.

The whole thing is wrong on so many levels.

1. The fonts are just wrong. Start over and experiment.
2. Get rid of all filters and gradients and start over in a vector program.
3. It's too busy. When you go to color separate it will be a total nightmare.
4. A good rule of thumb for a logo should be keep it simple. Simple is best when designing a logo. A good way to tell this is decrease it to the size of a thumbnail and see what I mean. Not only will you lose all detail that you just worked I don't know how many hours on, but it will look like crap.

That's all I'm going to say for now as it's obvious this needs to be completely redesigned.

Sorry!

suzanne maestri-walters :: graphic designer :: www.onegirlcreative.com