First-timer here...be kind! This is a business card for a startup freelance design business.
Front and back sides shown; front "d" will be spot varnished, as will the logo on the back.
Commenting on this Image will be automatically closed on September 5, 2012.
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That two color D will be nothing but trouble on the press.
That's my "kind" critique. :)
Good point...I suppose nothing can be done except either crossing fingers or changing it to one colour?
this is a case where its good to have relationships with various printers and find the right one for the job.
The little flourish on top of design that's off-coloured doesn't exactly make sense to me as a design element. It's not particularly "elegant" and the odd different colouring that cuts off hard in the middle doesn't work with the flowing curves. Why is there an underline in design? It doesn't look like it should be there. I'm not crazy about the leading in your logo(?) either. It's all a but crammed and right-heavy.
As far as the number is concerned, personally- I won't use it to call you but if you're wanting critique on a business card of which parts are missing, you'll be missing critic. At the very least for mock purposes jumble your number so we can get an idea of the characters and spacing.
Not a bad start but needs some fine tuning.
Welcome. Gird your loins, bb ;)
You have two serious registration problems, one of which Art D. Rector pointed out (the inexplicable black flourish on top of your "d" on side 2). The other is the spot varnish on the "d" on side 1, which has type over it that I suppose you are not including in the varnish. Are you sure about the spot varnish? Why, dear? What does it add? More importantly, what will it subtract?
I agree with YoungZM about the line. I think it needs to go, because it clutters the contemporary look you're trying for, and it has no reason to live.
Now, the hard part. Is stacking dee, durham and design really the best you can do? You've made a terrific start with the "d" as it appears on side 1. Why not play with that to tie the company name together? Hard part, part 2: The semi-slab serif font doesn't really complement the d's flourish. I encourage you to look at something like Museo, something strong and sleek, but with some softness to work better with the flourish.
But, as we say in America, "Apart from that, Mrs. Lincoln, did you enjoy the show?"
Yes. My first impression was positive. It helps that you're using my favorite color.
Mara
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Mara
im going to have to agree. the 2nd color on the flourish adds no value and the underline is just clutter - i took it into photoshop and tried it to be sure. and its definitely cleaner and more "contemporary" without it.
im generally a fan of tight leading. but it takes crafting to make work properly. a couple things you generally want to do are:
1. avoid over-cradling (your dee just sits a bit TOO comfortably into ham)
2. if youre going to remove parts of characters (dot of your i) as victims of collision, let the collision suggest or at least pay homage to that removed part. the r in place of the i's dot just emphasizes that its missing.
at first glance and as a whole, the design isnt unattractive. but a designers card needs to show awareness of design as well as (reproduction) components. not just be pretty.
don't like the two tone logo and darker flower.
it's like the flower is unexpectedly dead, it looks like a emo band logo.
yes I'm brazilian xD