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hyperviolet's picture
11 pencils

design.dyslexium MMVII

this just just something i did in my spare time. i wanted to make something that had bold colors and focused on minimal composition as well as creating a logo of sorts for a fictional design company

attached is the original logo idea. any feedback is appreciated.

edit // for some reason there is lots of visible compression.

design.dyslexium MMVII

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plugz's picture
1244 pencils

It's a little complicated but I like it. It's too much at once to really work but if it was broken down a bit and elements used a bit further apart and/or on a bigger canvas it'd balance out nicely I think for a new media company.

It's definitely a bit too in your face though for me, but I do like the concept, unfortunately like most great concepts it'll need to be watered down for the general public.

dwf29's picture
4 pencils

It's challenging as to where to start. Overall, the attitude of the piece feels modern and progressive, however, I'm not sure I can decipher what I am reading. My thought is that you should be able to walk away with a clear understanding of what the logo represents, if it's a design company, I should know it. I'm getting a cross between a poster, a typographic exercise and a bit of confusion. I like the fact that you approached the assignment from an unorthodox point of view (not predictable) but I would ask that you could push it further, and get to the bottom of what your really trying to convey. Great designs always start with great questions.
-I hope this helps

zagadka's picture
131 pencils

nice job!

but I didn't get the copy. I think your typography could be a bit easier. And it seems to me that the typography is the central piece, I would loose the ink drop or make it weeker.

garyW's picture
143 pencils

illegible and self-indulgent, good thing it's for a fictional design company.

A concept is usually a good place to start, and the idea based on "dyslexia" might be questionable (if that's what "dyslexium" refers to?) ... unless of course a problem with spatial relationships is considered an asset, I'm not sure if you're just messing with us on this :-O

David Carson owned the style and typographic inventiveness I think you're attempting here, although his work was not always immediately legible it always communicated something unique and engaged the viewer.

The typographic composition just seems overly forced to layer characters and confuse orientation, but it's still a nice study of form. As a logo it fails to communicate, as decoration it succeeds. I've looked closely at this work of your's and try to understand the message for the paint splatter. Is it's meaning "creativity" or "anger and frustration"? Visually and conceptually it is disconnected from the type composition. Rather than the splatter, I bet you could come up with another graphic element that plays on the "backwards/forwards" "dyslexia" theme that conceptually supports the typography.

Ivan's picture

There is something interesting in the logo, but the design itself is not great.

hyperviolet's picture
11 pencils

thanks for the honest feedback. much appreciated and taken to heart.

yeah it's self-indulgent/pretentious/whatever.. there wasn't really a "message" behind it per se.. the large type is just the word DESIGN inverted on top of itself with some other pieces moved to create more "confusion" (well put). and the splatter.. well i just like splattering.. paint, pixels, whatever.. a large bit of my style involves dirtyness.

anyway, thanks again for the constructive parts, keep the rest.

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