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mattjp18's picture
45 pencils

Design Studio Name

Hi everyone, I'm trying to figure out if this name is worth a shot for a design studio. A buddy and I spent some time brainstorming ideas for a studio and landed on Biform. Biform means Having a combination of features or qualities of two distinct forms. We like the idea of that since it is the two of us forming the studio and we both have distinct styles that go well together. Any thoughts?

Thanks for your input,

Matt

Commenting on this Forum topic is closed.

JimD's picture
2626 pencils

Do I love the name (Bitform)? No, not really. It reminds me of some archaic dot matrix printer or some other "old" technology. That's just my 2-cents.

But here's the thing. It really doesn't matter what your name is in this situation. Your reputation will be built on the quality of your work, not how cool your name is. Do great work and nobody will care what you call yourselves - your reputation will precede your name/logo.

Best of luck with the studio!

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Visit The Graphic Mac for graphics and Mac OS tips, reviews, tutorials and discussion.

Mintsauce's picture
1000 pencils

He said Biform, not biTform.

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mbennett2's picture
425 pencils

I don't really like the name Biform. It doesn't inspire any imagery in my mind.

onegirlcreative's picture
1090 pencils

I don't get design from the name Bitform. I get some sort of IT or dot-com company.

"The name's Bond, James Bond."

www.onegirlcreative.com

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"I am not sick. I am broken. But I am happy as long as I can paint." ~ Frida Kahlo

www.onegirlcreative.com

natobasso's picture
3951 pencils

The name is too literal and forced. I'd spend more time brainstorming; something you can apply some good marketing to. Do you want people calling you Biform like you are siamese twins or two things crammed to one? I don't think so.

Keep brainstorming. You'll come up with something cool. I agree with CreativeGuy that your rep is more most important asset as a design studio.

The name they are considering, fellow cb'ers, is BIFORM not BITFORM. :)

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Powerpoint is not a design application

gwells's picture
1707 pencils

to reiterate what mintsauce said (and with the caveat that i read it wrong at first, too), it's not biTform, but biform. no "T" in there.

i'm not blown away by the name, but, as JimD said, it's not really the name, it's your work that will make the difference. sometimes i think people significantly overthink a design company's name.

onegirlcreative's picture
1090 pencils

I take my comment back about it sounding like a dot-com or IT company. It sounds like a pharmaceutical company or bio-tech corporation (Biform).

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"I am not sick. I am broken. But I am happy as long as I can paint." ~ Frida Kahlo

www.onegirlcreative.com

natobasso's picture
3951 pencils

WORD. :)

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Powerpoint is not a design application

3dogmama's picture
1990 pencils

Definitely not liking Biform. Reminds me of the name that would be used for a forms company.
And in regards to naming a company, I think this is something that you and your partner will need to sit down and do. Just take a piece of paper and start listing all of your attributes, your specializations and so forth. And then from this list compile and/or blend words to arrive upon your answer.

Good luck. It's not easy naming your company.

"Without deviation from the norm, progress is not possible."
— Frank Zappa

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

olliesan1's picture
288 pencils

To me the name is ok. I don't really feel one way or another about it. Jim is right, the name won't matter as much as your work. I wonder how many people shot down the name Amazon because it didn't sound like a bookstore.

natobasso's picture
3951 pencils

Funny you should mention it!
http://en.wikipedia.org/wiki/Amazon.com

Bezos renamed Cadabra to Amazon to capture the essence of that South American river's overwhelming flow. Bezos' plan was to change how books were sold. I think it's a pretty effective company name!

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Powerpoint is not a design application

gwells's picture
1707 pencils

but wouldn't the point be that since you had to post that link, most people don't really get that that is the reason they use the name? and if so, does it really matter?

personally, i'd say amazon is easier to both remember and spell than cadabra, and that's a far more compelling reason it's an upgrade. but it doesn't really say "books" or "online commerce" or anything at all like that.

again, the name isn't as important as the reputation. beyond not picking a really crappy name or one that makes you sound like something you aren't (or like something you don't want to be).

some of the better studios here in DC are just the name of the principle(s)/art director(s). it hasn't hurt their business any (maybe helped it some).

onegirlcreative's picture
1090 pencils

their website needs to be easy to spell as well as recognizable.

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"I am not sick. I am broken. But I am happy as long as I can paint." ~ Frida Kahlo

www.onegirlcreative.com

natobasso's picture
3951 pencils

Allow me to retort. :)

It's not the name but the feeling behind it that matters. Bezos had an overall view of the market and what he wanted to bring to it. Amazon is a powerful name in this case. Sure, it's not Amazon Books but the name Amazon makes you think first of the online retailer now. Not the river in the Brazilian rainforest.

In that, I think Amazon is a very successful company name and brand. The name matters, but not in the way people think. You don't have to say what you sell, but you do have to instantly communicate a feeling with your brand.

The URL I posted was only to illustrate that even the biggest companies have trouble with, and/or change their names in the name of powerful branding. It's not necessary since most people know what Amazon is.

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Powerpoint is not a design application

gwells's picture
1707 pencils

we can agree to disagree, i guess. i can see the change from cadabra to amazon being a positive change, but i see that in the sense of what the word meant internally and being easier to remember/spell. as far as branding and providing any real boost to the company externally, i don't really see those meanings making the brand any stronger. especially since very few people actually know *why* the change was made and what the name means to the company.

agreed, tho, that everyone has trouble with names.

as an aside, having been in a number of bands, it's amazing how contentious choosing a band name can be.

natobasso's picture
3951 pencils

Those meanings are more subliminal than anything. When you hear Amazon, what do you think of initially? First the company, then the river, IMO. That's good branding.

The name, ignoring the meaning for a moment, is good. Three syllables, easy to spell and hard to forget.

I feel the name chosen in this post (Biform?) is awkward, lacks meaning and will be hard to hear and easily spell. I can't imagine having to spell my brand name to everyone I come across...

Byeform
Bighfurm
Beyfirm

See what I mean?

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Powerpoint is not a design application

gwells's picture
1707 pencils

i think you're stretching the spelling issue. my first thought would be biform, but maybe that's because i learned to spell phonetically. i'll agree that biform isn't catchy special or easy to remember, necessarily. and maybe it's not a great name.

and we're on the same page as far as amazon being a good brand. but remember, you think of the web site first and the river second now because they produced a *good product.* and really, not for any reason they used to choose the name. if the company sucked, you'd still think of the river and not the web commerce company. and if they'd stayed cadabra, you'd probably still remember that name because the company was great. just like nobody really knew what a "google" was before the web site, but it's now part of the vernacular. because it was a great product.

natobasso's picture
3951 pencils

Not stretching, proving a point (and getting back on topic).

Bottom line, this company name needs work.

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Powerpoint is not a design application

3dogmama's picture
1990 pencils

You're both sucking air...

AMAZON: a tall, powerful, aggressive woman. :)

"Without deviation from the norm, progress is not possible."
— Frank Zappa

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

natobasso's picture
3951 pencils

CASE CLOSED. :) Awesome post.

I think gwells and I get a little tunnel vision when we start disagreeing...

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Powerpoint is not a design application

gwells's picture
1707 pencils

hey, i was trying to point out where we agreed, too! ;)

olliesan1's picture
288 pencils

Exactly, it is effective. Yet I'll bet there were many people who thought it wasn't "book-related" enough or didn't effectively suggest online retail or sounded too tribal or whatever. Really Bezos' ultimate success was due to his business strategy and that is why everyone knows the name Amazon.

natobasso's picture
3951 pencils

And that's why I still think this person shouldn't be so literal with their company name. They need to dig deeper to find a little more meaning. Then the company name can reflect that energy.

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Powerpoint is not a design application

olliesan1's picture
288 pencils

I don't think it's too literal. Desingers R Us would be literal.

mattjp18's picture
45 pencils

Thanks for all the feedback people, sorry I haven't been on for a while, time to catch up. It seems like the general concensus is come up with something different. I'm going to talk with my partner tonight and see if we can try listing out all of our attributes. I'm thinking the name needs to convey some sort of emotion perhaps, or imagery like mbennett2 said. This is really hard, I'll let you know how it goes.

Thanks,

mattjp18's picture
45 pencils

Well, we thought about it, and here are a few of the names we arrived at.. Any critiques good or bad are welcome. Thanks for your help on this.

Astir Studio
Vivify
Transmotion
simplehue
family reunion
kinetic color
speculum
brilliant motion
eidetic
nimbus agama

Thanks,

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