design subversive logo prototype
100fires (11 pencils) | Sun, 2007-10-21 06:31
i am a webdesigner and i have been really struggling with this logo. many many hours later this is what i have. as you might have guessed, the company is called design subversive.
your thoughts much appreciated.
Commenting on this Image is closed.
The symbol is too complicated for no good reason. The small flame is strange in the speech bubble. I don't like the typeface either.
The first thing that pops in my mind is flames, as in flames in forums and chat rooms. Are you sure you wish to communicate this? If not I suggest taking a new approach. I second Ivan in that you should look for a typeface replacement too. I'm waiting for where the logo evolves.
The speech bubble is so web 2.0.
Try designs with pencil and paper first, then only in black and white, no color.
What's your creative brief, and what's the competition doing? How can you differentiate?
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Powerpoint is not a design application
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Dirt and Rust
yayyy back to the drawing board!
the thing is that this is my third effort. you can peruse my earlier attempts:
http://designsubversive.net/warehouse/first_effort.pdf
and
http://designsubversive.net/warehouse/second_effort.pdf
when you are done laughing at my earlier efforts i would appreciate some ideas. fyi, conceptually i am trying to evoke the spark of change inherent in the idea of Subversive with the match flame, that is all i got. i am going to take a brake from this project and do some other work for a while.
again, thanks for your comments. and stop laughing!
Sorry about my earlier web 2.0 comment. You saw it before I could edit it into something more constructive.
It would help to know more about what the company you're designing the logo for. Then I can provide a more constructive critique.
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Powerpoint is not a design application
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Dirt and Rust
While I would stay away from suggesting the Cold War (very mid 80s) I don't think a backwards letter is a bad idea. It suggests non-conformity.
I also don't think the match is a bad idea. I just think it could be executed better. As has been suggested, the typeface isn't working. Seeing it, would you think subversive? To me it looks somewhat friendly and rather commercial. Also the talk bubbles are overused, and wouldn't subversive suggest more of a whisper, something more covert?
You mention "spark of change". How could you illustrate that? A spark perhaps? Maybe some other symbol?
I think your concepts have potential. You just need the elements of your design to all work together. And keep it simple. Some of your designs have too much going on.
www.alessandraandy.com
thanks ollisan1 for that, the spark idea.... unfortunately i cant separate spark from cheesy, how would i make an non-cheesy spark? i am sure its just me, i am sure a non-cheesy spark is out there somewhere waiting to be found.
i dont know what to do about the typeface, some inspiration is coming from the constructivist and soviet era poster designs, they all use big blocky lettering.
i agree that on my first effort there was way too much going on, which is why i was a little surprised by ivan's comment about the third effort being too complicated. hmmm.
http://www.darlingdesigngroup.com/print-design/id_spark.php Maybe not the best example, but I wouldn't call it cheesy. Of course that logo would be inappropriate for your purposes. You could just draw up different "sparks" and see what happens. Maybe try for something a little messier.
As far as the typeface I can understand your thinking, but the posters are more government propaganda. Have you considered something maybe kind of scratchy/handwritten? Or not so clean?
I can't speak for Ivan, but I do think the ones at the top are definitely too complicated with the speech bubble, staggered letters and the icon. It just seems too crowded. I'd go more in the direction of the lower ones with type and mark, it's much stronger.
www.alessandraandy.com
This logo is no where near strong. But how is anyone going to help without suppling us with the concept.
http://www.davidpcrawford.com - http://www.vomit76.com
Graphic, Web and Logo Designer from Pittsburgh, PA http://www.davidpcrawford.com
The typeface is definitely not working for you. Perhaps try using different weights of the same font with different point sizes? .. maybe!
What is your target audience? What is this company actually about?