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Designing a shirt store. Should I be simple in design ?

tripdragon's picture

Like Examples I see for punk clothing and such ar e
http://www.hottopic.com/store/nodePage.asp?LS=0&RN=103?sa=X
http://www.anthropologie.com/jump.jsp?itemID=0&itemType=HOME_PAGE
http://www.urbanoutfitters.com/shopping/product/detailmain.jsp?itemID=22639&itemType=PRODUCT&iMainCat=10&iSubCat=20&iProductID=22639
and Kinda riskåa to view so you be warned
http://suicidegirls.com/shop/

They are all soooo simple in graphics design.. To the point of bland... Should I follow this route ?

Do you have any examples of nice designed store sites ? Is there something funky with database stores ??? or are people lazy ? OR ! Is it that this just works due to file load.. And should be more advised for it and save the higher graphics for elsewhere in the site ??

Flub-Dub's picture

try some shirts first. see

try some shirts first.
see the colors, the design, the graphics.
wear some.
then you'll know if they need something minimal or something very stylized.

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always outnumbered, never outgunned

tripdragon's picture

Hmmmm... Makes kinda sense

Hmmmm... Makes kinda sense

spencereholtaway's picture

Bland maybe, but think about the target audience.

The recent popularity of 'indie' has meant that 'punk' or 'indie' fashion has hit high street retailers. Just a short stroll down any part of Oxford Street reveals this.

The iconic visual motifs of punk clothing have been taken, and watered down to mean that estate agents feel comfortable wearing punk (to fit in with trends) without being punk.

Urban Outfitters is a classic example. My band played at an Urban Outfitters shop on Oxford Street last Summer as part of a promotion with Lee Jeans. I am the only member that still wears the free shirt I was urged to wear, but I was lucky in getting something rather generic, and not trying to be too punk. (We were also encouraged to 'customize' our jeans. Given they were quite nice, and free, we simply didn't!)

So, think about who you're selling to, punks, or people following the current trends. Right now I'd stick with the real punks as they'll always be here (although they're a smaller target group - less £££ $$$ -), and when fashion changes, so will Urban Outfitter, H&M and the rest!

I hope this helps,

Spencer E Holtaway
Graphic Designer

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