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sergei.greyvenstein's picture
86 pencils

Digiterra Logo

Hi

Could you please let me know what you think about these two concepts.

Regards

Sergei

Digiterra Logo

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natobasso's picture
3954 pencils

Can you provide a more detailed creative brief?

Also, show your logos in black and white. Then you can see if they really work or not in any medium.

Can you repost following the above parameters? Would love to see and read what you come up with.

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Powerpoint is not a design application

olliesan1's picture
288 pencils

I think of the two, the bottom one is stronger. The D within the leaf shape creates a more interesting form and the font feels more modern. However I feel like I've seen the pixel effect before.

sergei.greyvenstein's picture
86 pencils

Hi

Thanks for the feedback. The company that I’m doing this for is a IT company that has two core business units software development and systems architecture and business service management consultant that specializes in ITIL implementation and business analysis.

The name digiterra is a joining of two words digital & terrain.

The re-design of the logo was a result of not being able to use the old logo in large format printing. The mark on the old logo was drawn by a mathematical formula they call it something, don’t know what which resulted in a raster image when you scale it down it is fine but anything bigger than the image size you know the story.

The new logo at the bottom the mark is suppose to resemble an eye which has the meaning of insight and knowledge (don’t know if you can see it) giving the comment of the leaf. The pixel effect is a copy of other logo’s I have seen but I feel it lends a technology feel to the logo.

The top logo is something I tried because the feedback from the customer is that he feels the logo should be bolder whilst we are looking at re-designing it. And he would like to know from me if we should write the name with a capital D and not with a small d what does it say about a company if you write your name with a small d.

Should it be written digiterra all lower case or DigiTerra with a capital D and T or Digiterra.

Any comments regarding this will be a great help.

Thanks

Sergei

olliesan1's picture
288 pencils

I think more companies recently have gone with lowercase in their names. It seems to have a friendlier, less intimidating vibe. Uppercase though, might help to suggest formality or an established company with a history. Not too long ago AT&T went from uppercase to lowercase in their redesign. Really it's a personal preference, what works best for this company?

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