DoggWild

Meh. I think tag lines rarely work on logos. They get lost when you scale down the logo.

The bottom one is interesting. I like the first half of the logo (Dogg), but the second half seems off for some reason. Maybe its too busy. Maybe its the cliche doggy bone. The tag line for sure wont work.

I think the middle one has potential. I like the contrast between the two typefaces, but you might have a problem with the detailed cracks on the wild font when you scale it down. I would say keep working on this one though. Maybe add a dog collar or something that incorporates "dogs", as its currently missing. Be careful not to go too "wild" though. It may scare some people off.

All the designs I think are very creative, I like the one with the dog bone the most, the one in the middle looks as if it were a design for a radio station or something. I don't like the 'tag line' too much, in my opinion I think it takes away from the logo.

#1 and #3 are way too busy. I like #2. It's got what it takes!

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Powerpoint is not a design application

The bone is what grabs my eye. I like the dignified city dog on the left springing into action on the right...going wild. Dotting the "i" with a ball was a clever idea as well. Appeals to the dog lover.

The center logo looks like it could belong to a bar. Good name for one too.

ttfn!
3dogmama

Here's my take..

#1 toss it, not feeling it at all

#2 love it, bold, simple, conveys the meaning nicely

#3 I think with some modifications this could be the winner. Like others, right now it's too busy, but I think it has a lot of potential... If you have the time, try out the following ideas. Lose the dog bone completely, next reverse the colors so the text is now black, and the negative space is white. I love the first dog negative space, very simple and clean. The second one bothers me though as it's too detailed and covers a lot of the L. I'd recommend trying a similar style to the first D but possible a different dog type, also reversing it might look interesting too... Lastly remove the "baseball" dot on the i and just have it normal...

Stick with #2 - that's all you need. I think it conveys the message appropriately. You don't need the image of a bone or dogs in order to understand that "Dogg" means "dog".

In fact, I really dislike #3 the most out of all the designs. TOOOO cliché with the dog bone, and adding the vector images of the dogs on top of it is just beating the dead horse with a stick.

I would just clean up #2 a little bit - "Dogg" doesn't appear centered correctly in the black box. Notice the black space is wider on the right side than on the left. I think you should try for even padding all the way around, actually.

Why not just rename it to:
Doggs Gone Wild and have Eliot Spitzer sponsor this business initiative.

ttfn!
3dogmama

They're both excellent!!! I really love the second one—as it reminded me (before reading your synopsis of it) of a music venue or something similar. Too funny that they're musicians.

I honestly think it's a tough call—between the two. What do the clients think? I guess it all depends if they really want to incorporate more of a doggy visual approach like with #3.

But I do agree with everybody's comments regarding the detail in #3. You will lose a great deal of what makes it special when decreased to the size of a business card. And obviously, this will be on their business cards.

I honestly think #2 is the winner for me.

Good job!

suzanne maestri-walters :: graphic designer :: www.onegirlcreative.com

2 or 3 for me too. With 3, keep the right part simple and that will work well I think. Good stuff!

doggwild.net