DSP ad for LAW firm In dubai property magazine

Your lettering is very heavy handed, it doesn't flow at all thus making it hard to read. The main text is squashed beyond repair, retype it and adjust the letter space I would recommend a more flowing font such as Garamond which will still allow your current style. The white text under the heading at the bottom is to high on letterspacing remember the bit we read is in between the letters so put too much space there and it takes us longer to read and we might not bother.

The contact details need a different colour applied white on yellow is never a good approach and especially with contact details.

Overall a really good concept just lacking refined typography.

Nice design. Agree with Mr. Davey re: the white text on yellow is hard to read. And why the dark banding on the photo? Is it to denote where the page folds? If so, I'd lose it; it looks like an error.

ttfn!
3dogmama

doesn't matter if he's looking at the full-size or the thumbnail, it's easy to tell that the headlines are non-proportionally scaled and look awkward. you should never scale text either horizontally or vertically, only proportionally. it's very obvious when you try to fake a condensed font like that.

your first para in the yellow bar is about half the size of the second para and the bullets. can't see any reason to do that. especially with the double-space leading on the first para and tighter leading on the 2nd para. if you want them to look different, try to do it with something other than such a huge point size disparity. honestly, though, i think they should all be the same size.

an elipsis (…) is three dots and should be done with an elipsis character, not with periods.

your green/blue bar btwn contact info and text breaks has the break between the blue and green at an awkward position, too. that break should either be lined up with the left margin of text or moved farther away from that margin so it doesn't look just a little bit off.

Fix the type. Get an image of someone stressed, not sleeping peacefully. :)

The right hand bar is very jarring with its orange color. Maybe it can be thinner? And the Orange color would make more sense if the title text were also that color.

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Powerpoint is not a design application

I agree that it doesn't really work with the headline. If you want to keep the image (which is nice), you could change the headline to something like, "Don't let buying property in Dubai wear you out". It would tie in to the picture better.

it has been nice to have so fruitful comments and really appricate all for taking time thanks