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Dujaylogo

jHouse's picture

I've been asked to redo a logo and make a simple business card.

I know nothing about the company except that they used to have a crappy logo.

Let me know what you think.

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Dujaylogo
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DujayL.jpg53.9 KB
DujayCards.jpg425.92 KB
DujayOriginal.jpg52.23 KB
jHouse's picture

Theres a reason behind the 3

Theres a reason behind the 3 cirlces:

"The primary concept has always been the same and is symbolized by a traingle with 3 circles at each intersection that represent the client (product or service provider), me (the middle man/broker) and the end customer."
-Client
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jHouse's picture

Sigh! Heres the

Sigh!

Heres the original:
http://h4xr.org/x8ge

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Kscho77's picture

strong logo

This is well done. I will say that the first impression I had seeing the RGB circles was that it was some sort of a print or digital print company. Unless this is what you are going for and they are involved with providing print services, I would re-think the color of your circles. And there is probably no need to involve 4 colors on a logo like this unless they are dead set on what they want, not cost effective for print.

gwells's picture

have you printed this out at

have you printed this out at the size it would be on a business card? or the size it would be in, say, the footer of a document? i don't think those three circles are big enough to still work at smaller sizes. if you look at them in the reversed smaller logo on the right, they're starting to blur. same thing is happening with your very fine stroke on the line.

and if i didn't presume that was a registration mark, it would look like an odd dot placed over the S in enterprises.

because of the size, i don't think the three dots concept is working here. it seems more like an afterthought thrown in to please the client. it doesn't really come across as part of the design. nor is it coming across as the triangle the client described. kscho's comment that it looks like the RGB circles is spot on.

jHouse's picture

Yes - I made the logo an

Yes - I made the logo an inch wide and it seems to work here. The dots I think will make sense to the client and its a slightly simpler concept which i think works better than a triangle - that appeared on all the other logos he wasn't happy with.

I dont quite agree on the colours being associated with print - because red and green dont appear in CMYK haha, but I see what you are saying. Thanks for your input.

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mbennett2's picture

No, but the colors are

No, but the colors are RGB...

jHouse's picture

Yep - screen? They're just

Yep - screen? They're just colours. I think RGB isnt so associated with print. Anyway we're all designers so we're bound to find a resemblance.

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UPDATED PORTFOLIO
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walks_in2_trees's picture

yes RGB is too

generally, printing companies and prepress houses use multiple shapes each with it's own process color, the colors are usually, but not always, cmyk, and the shapes tend towards circles, squares, registration targets, 10 step color swatches. it's the colored spots that make it look like a printing co, they could be any of the primary process colors. but you could try orange green and purple and see if that changes that perception.

BUT DON'T PANIC J!!!

over all the concept is good, I agree that the circles seem small, whatever the colors. it could be noted however that a "Y" has 3 distict points...and 3 distinct legs... and the overall configuration of the "Y" offers larger areas of ink to work with than your present circles do. whatever you do, it should have more visual impact than the 3 circles do now.

mbennett2's picture

The logo is clean, but I

The logo is clean, but I don't think the thing with the dots is really coming through. Also, I agree with Gwells about the mark next to the "S" in enterprises.

I like the typestyles, but I would explore some more options for incorporating the three circles in the logo.

Probably would also help to present in black and white with no background. These logos look pretty when gradated to show UV and placed on a nice background, but it detracts from the ability to critique.

natobasso's picture

Looks good, I'd just make

Looks good, I'd just make the circles biigger. They'll get lost at smaller sizes, and frankly they don't really mean much to me at first glance. Maybe create a more recognizable symbol?

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Natobasso
dirtandrust.com
"Powerpoint is not a design application"

jHouse's picture

As it stands, the client was

As it stands, the client was happy from this quick job - but I was working for a middle man, who failed to mention that this was pro-bono and wants the PSD files. GET OUT. Fair enough if Im gonna be getting extra work from the guy - but this isnt guaranteed!
GOSH WHY CANT PEOPLE JUST PAY!?

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UPDATED PORTFOLIO
www.jhousedesign.com
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"Did I really try to find an "undo" button on a vending machine?"

gwells's picture

contract before

contract before work.

contract, contract, contract.

jHouse's picture

Sure - I got that. I have a

Sure - I got that. I have a contract. This was slightly different though.
It was an advert placed on freelanceSwitch and I basically had to provide some work for an online portfolio that would display my work for future work. Turns out I was actually doing this for a client the guy had and he was using my work to please a client. I was working for free - I'm glad I only spent a short time on this, hopefully it will bring in extra work.

Thanks
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"Did I really try to find an "undo" button on a vending machine?"

gwells's picture

you had to provide specwork

you had to provide specwork for an online portolio? i'm confused.

and someone lied to you about the fact that it was for a client of his?

3dogmama's picture

That guy had a lot of nerve.

That guy had a lot of nerve. I'd demand payment as he's getting paid for your hard work. And if he tells you to beat it or comes back with an offer of future work be more than wary...be forceful. And if that comes to naught, contact the client direct and explain things to him/her of what's taken place. Just because you are new to this and actively searching work doesn't mean that you should bend over and take it up the chute.

"Without deviation from the norm, progress is not possible."
— Frank Zappa

jHouse's picture

Im prepared to work for half

Im prepared to work for half a day for free if it means more work. But yea - I'm totally inexperienced with the business side. I need to practice - if that means learning hard lesson....sigh!

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UPDATED PORTFOLIO
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3dogmama's picture

You don't have to be new to

You don't have to be new to the biz to be sucked in...unfortunately. I did some work for a friend's husband back in April and am still waiting to be paid, a dollar amount that wasn't even near to what I generally charge. And I know that my friend isn't aware of her husband's current debt with me; nor is it something I wish for her to know either. However, it might make for a good "Dear Abby" letter!

Also, came across this while doing something else:
http://www.ilovedesign.com/uk/jobs/
Might be worth your time to take a look.
Good luck.

"Without deviation from the norm, progress is not possible."
— Frank Zappa

natobasso's picture

jHouse, if you work for free

jHouse, if you work for free OF COURSE you'll never be out of work. Stop letting these douchebags take advantage of you. Have them SIGN A CONTRACT before you do ANYTHING.

Don't send them art, don't turn on your computer, don't do ANYTHING till you have a written agreement; whether the job is paid or not. More often than not it should be paid.

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Natobasso
dirtandrust.com
"Powerpoint is not a design application"

mbennett2's picture

Listen man, sounds like you

Listen man, sounds like you got took. No biggie, it seems like you aren't too worried about it, so maybe just learn from it and move on.

I think people get too caught up in the online portfolio thing and finding people to give them work so that they can build one up. The thing is, nobody says that your portfolio has to consist of actual jobs for actual companies.

Sit down and design an identity package for a fictional company. Create some advertisements for fictional companies. Build your portfolio that way. The upside is that you get to be the one in total control of what the job looks like which is a better representation of your skills and style than a real world job anyhow.

And I would out this dude on FreelanceSwitch so that nobody else does free work for him. Sounds like a BS deal, and everyone would probably agree...

natobasso's picture

+1.

+1. Agreed.

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Natobasso
dirtandrust.com
"Powerpoint is not a design application"

walks_in2_trees's picture

I agree with all, Jhouse

If he's screwing you now, you don't want any more work from him so he can screw you for that as well.

Try joining some local business networking associations in your area. It's more difficult to screw you to your face expecially if they know that you'll tell everyone what happened at the next meeting. Usually associations of that type are about giving each other business, helping each other out through referals and such, so people go out of their way to make sure they do things right so you feel good about refering people to them.

I know whenever I get a job from someone I meet there, I'm really careful because I know everyone else is waiting to hear what they think of my work, and it could mean a lot more work for me with very little sales effort.

Doug M.'s picture

HUGE improvement on the

HUGE improvement on the original. I think the s in enterprises is too far to the right.

jHouse's picture

I think you should always

I think you should always line up with the right of the top letter, not the bottom. Ie. in this case the stalk of the Y. I think this is the correct way of doing it.

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UPDATED PORTFOLIO
www.jhousedesign.com
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"Did I really try to find an "undo" button on a vending machine?"

Doug M.'s picture

I guess that's right...but

I guess that's right...but the s still bugs me. :) It looks great though.

dpdzyne's picture

Critique

This is fantastically awesome. I hope that at some point I'll reach this level. Good job!

jHouse's picture

Haha thanks. How old are

Haha thanks. How old are you?

Cant remember what the font is. I converted to outlines DOH!

Its off dafont.com

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dpdzyne's picture

...and again

BTW can you tell me what font that is? It's beautiful.

Doug M.'s picture

i'd like to know as well.

i'd like to know as well.

Doug M.'s picture

On the business cards, there

On the business cards, there is a small white box next to the s in enterprises on the second business card. Just pointing that out.

jHouse's picture

Yea thats the Registered

Yea thats the Registered symbol that I took out later.

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"Did I really try to find an "undo" button on a vending machine?"

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