Dyfolio

I can't really critique this unless I know what it's relevant to (i.e. logo, website, business card, etc.). It looks like a logo but then I see the background and possibly assume it's for a website???

Please clarify if you want an accurate critique. Thanks! ;-D

suzanne maestri-walters :: graphic designer

Ok, the ONLY thing that bugs me about this logo is, and this might sound weird, is the thinness of the typeface. Does that make sense? I almost think it would be a little better thicker. For instance, I like the typeface, don't get me wrong, but the thickness/thinness seems off to me.

Is this book/extra light? Perhaps go one thickness up—i.e. demi, medium, etc. Do you see what i mean? Otherwise, I like the look and feel of it, but maybe that's the only thing that's bugging me.

I hope this helps. I'm sure other people will chime in with some more constructive criticism—or I am just completely nuts!!! LOL

suzanne maestri-walters :: graphic designer

...but the "F" isn't weaved together with the leafy symbol you have on the top. Maybe try to make it a little more seamless? :D
------------
seraphim <3

Can we see the logo on it's own or in another context.

the leaf reminds me of the Adidas leaf like symbol.
I find the whole design a really strong start, it just needs some tweaking, personally just with the leaf logo part and not the typography. the size of it seems fine for now, it's not too thin as previously mentioned nor is it too thick. keep it like that for now and just work on the leaves.

like plugz said, i'd like to see it without the background, maybe show it in white on black, and black on white.

nice work so far, keep us posted...

Maybe thats just my state of mind at the moment though!!!!! Like archmedia said just needs a bit of tweaking and definitely a different background. i would also maybe curve the join at the top of the L to balance out the f curve, it might not work, but that right angle is bothering me for some reason, again could just be my state of mind... Great start though.

On reflection, looking at the thumbnail of your logo it seems to work a lot better smaller in my opinion. Just thought that was worth adding, it's probably that the background is too distracting to see the logo properly. Good work.

The shape of the "f" where it joins the leaf effect might look better, I think, if it mirrored the sharp 90-degree angle on the the side where it meets the "L." Or, it could be less expected, and maybe more interesting, to smooth out the angle of the "F" curve as has already been suggested, then mirror that by curving the top of the "L" back the same way.

What do you think about losing that little swelling at the baseline of the "L" and making it be perfectly straight, if you were going for the right-angled look, or, if you like the curves better, evening out the curve at the bottom of the "L" where it now thickens a bit? In either case, I'd suggest maybe nudging the leaves a little to the left, so they fall at the centerline of the "O."

It's interesting that you're making a sort of ligature between the F and L with the leaf effect, and reinforcing that concept with the Y-F combination. I like this very much, the more I look at it. It would be effective on a solid background, whether or not the mark itself were in a color. The white seems cold to me as presented here, but maybe you have a layout in mind where that would be just the right thing.

Nice!

Looks better IMO with the curve echoed linking to the L. One small thing, I think it is probably the resolution but some of the joins look a little fuzy. Good stuff!!!! So much better without the background.

It may make more sense with a higher res version as i can't see much at the mo..

Wow, BIG change! now i see the top of the canadian maple leaf! I"M KIDDING!!

i much prefer this font treatment over the curves you had in the previous version. I'd be interested in seeing the crown over the last O, or maybe over the Y

getting there!

Architetural Technician - Multimedia Designer
www.ArchMedia.us

Sorry.

I quite like the new font, but not sure of the crown on the last o, it looks a bit bling like a jewellers IMO. I prefer it in the midle. Also I might try to echo the character shapes with the crown, so you would have a slab rather than a rounded point like your serifs. Almost there I think. Good work!

I'm pretty happy with the type now, I doubt I'll be changing it again. But the ‘crown’ is bothering me a bit, so expect a new revision soon

top left of new one I quite like, although at small sizes you wouldn't see the coloured dots and also they look a bit like matches. Also middle right, but just have a slightly pointier slab on the top of the crown then I think you are just about there, thats what I recon anyway. Good work.

I don't see the relevance of the leafs.

That is brilliant.

I think you've hit the tipping point and it's easy from here.
That shape works much better for me although it may be worth playing with it a bit more and then looking at the colours.

the colours like that look god on the dark background but may wash out too much if it goes on to white.

Much better than the first few attempts.

Well done.