Eco Packaging
EL Fardo (80 pencils) | Mon, 2010-05-31 15:17
Uni Project. Logo design as part of corp identity for environmentally friendly packaging company, made using recycled materials.
Has parent company and three divsions - glass, fibre, plastic.
Main concept was focusing on the recycling and refining process, from waste material to the finished product.
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I like the font choice, but not to keen on the brushes. When I saw the thumbnail they looked like 3 chilli peppers, or 3 carrots.
On another note, I don't understand showing logo's on a gradient background, you're only fooling yourself by adding artificial wow factors.
http://jackmancer.com/
http://twitter.com/jackmancer
Use the font only, it is good enough for me, just after you tweek a bit you can work with color, orange doesnt say eco to me. imho
I see where you're coming from with the three strokes, but like Jack says, they look weird. Find a more creative way to represent the three divisions. The font is indeed very nice.
Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com
I'm going to print it out and eat it.
-Unknown Artist
hmmm not actually illustrator brushes, they are hand painted strokes traced in photoshop. bugger, as i hate artificial brushes. The strokes are to represent flow and transition, more than an actual object , i guess people will always interpret something in marks.
Thanks guys, your honest feedback is great. wish i found this site at start of year! look forward to using the site during the progress of the next projects to get some feedback, as this one is wrapped up now.
cheers,
Best use of Futura that I've seen in quite awhile.
+1 on everything else that was said and I'll only add that you tracked out "packaging" a hair too much. I can see that you accounted for the round e and o, but I think you need to bring it in a little more. It might be the heavier weight of the "eco" throwing it off - but it still looks like a little squeeze will help imho. That's something you can fix even after approval.
Thanks Art...will give it a tweak and see how goes. Cheers
I still think better using grades of green for all logo.
orange could become brown and it's not a good idea
yes I'm brazilian xD
It's ok, but it reminds me of the EDF Energy logo somehow.
www.jamnittygritty.com
I see pork ribs. I am hungry now XD. Make a green box?