Eeeewwwww!!
Waleed (539 pencils) | Sat, 2006-07-22 19:48A commercial selling cold beverage starts with a teenager sipping from its can..
Music starts..
He starts shaking his head & body and sweat drops fly around (like a wet dog shaking off water after a bath)..
10 people drinking and shaking..
100 people drinking and shaking..
The entire city drinking and shaking..
All the drops of sweat from everybody start forming a twister..
The twister ends up filling a beverage can, that a teenager sips..
My daughter had an upset stomach as she watched this commercial, she closed her mouth with her hand and ran to her room avoiding to continue watching the commercial, or even listing to its music.. Not to mention, that none of my children wants that cold beverage anymore. We were customers, and that commercial made us resent the product.
What's the purpose of a commercial if it does not boost sales?
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Wow... that seriously makes me wonder what they were trying to say about their product!!
"Made from the sweat of millions!"
"Ewwwwww" is right! lol
That problem is the brand, it's well known internationally.. Not a novice mistake..
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http://twitter.com/waleedalzuhair
Some times they just have an idea and thow it toghether to do something uwfull at the end that at the begginning sounded incredible... they wanted to do something different, but it had an awfull effect they should focus test more a comercial before it airs... this happens when communication and strategic plan is not well ivolved and not supervised and the creative part does what the client want or viceversa, a lot of fact go into it... but the main thin is bad planning and bad communication client-ad agecency...
Later...
Caya
We´ll always have Paris! Humphrey Bogart
We´ll always have Paris! Humphrey Bogart