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Ivan's picture

Help feed starving Americans — Download IE8

What do Dean Cain, Bobcat Goldthwait, and a rotund man in a silver unitard all have in common? They are all part of Microsoft’s latest Internet Explorer 8 campaign developed by Indiana-based advertising agency, Bradley and Montgomery.

The campaign, launching today, features humorous PSA-style “Special Internet Service Announcements” highlighting various Internet afflictions. The first two are S.H.Y.N.E.S.S. (Sharing Heavily Yet Not Enough Sharing Still) and F.O.M.S. (Fear of Missing Something) with more premiering in the weeks to come.

Each video highlights new IE8 features like InPrivate mode, Accelerators, and WebSlices in very unexpected ways. The videos are now appearing online on video sites, in social media spaces including YouTube and Facebook, and on a new website: BrowserForTheBetter.com.

For the new campaign, Bradley and Montgomery partnered with LA-based Generate, the multiplatform media company run by former chief executive officer of The WB, Jordan Levin. Generate was involved in all aspects of the campaign, helping cast Dean Cain as the star and Bob “Bobcat” Goldthwait as director of the videos.

And that’s just part of the campaign. Internet Explorer 8 is a better browser, but it’s also a browser for better. For every download of Internet Explorer 8 through BrowserForTheBetter.com, Microsoft will donate the financial equivalent of eight meals to Feeding America, an organization supplying food to more than 25 million Americans each year.

The campaign will run from June 10 through August 8, 2009.

Commenting on this Blog entry is closed.

morse's picture
69 pencils

I don't get why this is funny... :/

joecab's picture
97 pencils

Tying increasing marketshare for IE8 to feeding needy folks is bad in all kinds of ways. Yipes.

fxdiva's picture
3 pencils

Okay, I fell for it. I downloaded the IE8 update onto my windows machine. This "great update" hosed my copy of 3ds max 2009. Seriously. It put a file on my system that invalidated my license. After 2 1/2 hours and a complete reinstall of my software I finally got the damn thing off my machine. It added a .mnu file to the autodesk folder.
In terms of this "marketing ploy" they have no shame.

jasongraphix's picture
26 pencils

This campaign really is wrong...on so many levels. It's a free product that Microsoft has already pushed upon anyone that keeps up with their Windows updates. Why would they feel the need to advertise Internet Explorer when it's already the default option and why would they use social responsibility as the bait. I don't like it at all.

IE8Nate's picture
2 pencils

You have the chance to contribute 8 meals to starving people and all you have to do is download IE8. Microsoft is trying to make a difference, and even If IE8 isn't your browser of choice, that is fine. Microsoft isn't forcing you to use it, You never have to use it if you don't want to and 8 people will receive meals.

So regardless what your views are on Microsoft or IE8 your helping people with just a few clicks. If decide its something you want to do, visit: http://www.browserforthebetter.com

-Nate

A member of the IE8 outreach team.

Ivan's picture

That's really nice of you to drop by. Good luck with the site. Is it getting traction already?

IE8Nate's picture
2 pencils

Ivan, thanks for you interest. So far we have been getting strong traffic to the site and a lot of positive feedback. We just hope that momentum continues to build so that Microsoft can reach its goal of donating $1 million dollars to Feed America. Some of the numbers about hunger here in the states are really mind blowing and its been great to be raise awarness about it.

For those interested here is a link to learn about hunger statistics within the U.S. Click here

-Nate

A member of the IE8 Outreach Team.

steveballmer's picture
651 pencils

This is just another scam by some mac users!

http://stevefakeballmer.wordpress.com
I am not Steve Ballmer pretending not to be me!

natobasso's picture
3951 pencils

IE sucks, no matter what the version. Ditch it, though it may make some of Ballmer's folks homeless temporarily.

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