El Pulpito

Very cute! I like the bottom one because the octopus is bigger, would look better when shrunk down but I'm not crazy about "pulpito" being cut in two with a dash... Can you make the octopus bigger on the top one? I like it's positioning too because it looks like he's shooting ink (bubbles).

I love it nonethless.

hmmmm...
the bottom one works, I really like the ink bubble concept, but in spanish pito has a double meaning: whistle or dick

are you doing that in purpose? other than that I like it, not too crazy about the colors though

Yeah, I would definitely adjust the bottom logo unless you want some very unsatisfied customers. ;)

Maybe place 'el' above and put 'pulpito' on a single line (slanting may give you a more desirable size on one line).

This definitely has the makings of a good logo. :)

This is cute. It troubles me just a little bit that octopi have eight tentacles, of which you show only two. If you had the visible tentacles more in motion, that wouldn't bother me; my brain would fill in that the "missing" tentacles were busy doing something behind the scene. Does that make any sense at all?

I prefer the first version. The second one has a more pleasing overall shape, but I don't like how the text works in it.

the first failed at my reduction test > preview + Zoom(-) and the shape is phallic, not good :p

the second need a bit strong "el" but is the winner. I don't like the colors, it's so dark and heavy, so 80's. I think you could make funny collor octopus and happier ink color. The "el pulpit" could be white like background, no matters too.

Good catch on the phallic shape, qwertyale and agree with your comments regarding colours--maybe try using primary and secondary opposites. Purple and yellow sucked for school colours but they might work here.

Have you also tried staggering the letters in the second bubble?

Wow. I didn't catch the phallic thing in the first version. I must be losing my edge :-)

I agree, now that I look again, that the colors need to be happier. I would be careful with purple, though. It has cultural connections that might not work for you and there's the issue of the longer drying time (especially in humid climates) of purple.Reflex-type inks.

I hope you speak spanish too:

Coincido con los comentarios de mara06

- Me gusta el isotipo, podrías darle mayor importancia para dejarlo como 1ra jerarquía.
- El logotipo lo escribiría sin cortes (con respecto a imagen de abajo).
- Creo que la combinación de color no ayuda a la legibilidad porque tiene bajo contraste, probaría con algunas variantes.

Saludos!

Don't like the color at all. Like the octopus although I have no idea what the connection is to wholesale.