Elite Team Investments
innovativeminds (9 points) | Wed, 2007-11-07 23:10
The Company is a nationwide real estate investments company. The company really wanted a skyscraper to be the identity. I wanted to create a logo in which your eyes would finish the rest of the concept.
What my eye fills in the rest of is a Las Vegas gambler. Looks like an ostentatious man's ring to me, the large central blue area being a stone of some sort, and the descending vertial pieces to either side of it being a jeweler's attempt at capturing an Art Deco look for the band.
Other logos that we've seen here that contain a reflection and/or lots of gradients usually get comments about how badly that effect would show up on a business card.
Please let us see your rendering in plain black on a white background.
Mara
Have to agree with the above poster. Gradients and reflections do not a solid logo make. If you took away the flashy effects, you aren't left with much. I do however, think the typography is crisp- and perhaps you could build a modified design off of it. Right now the graphic and text are not meshing well together.
You know if I was a little older I would agree that I was trying to attempt a 1970 jeweler's collection. However, since I wasn't even close to enjoying that era I saw buildings; not an Italian mobster's delight. At any rate the reflection was part of a presentation. But thank you for your feedback.
Nothing '70s about my observation. I've seen rings like that in contemporary magazine ads for jewelry stores.
You're onto an interesting concept. Tweak it some more and see if you can make it reveal that concept more directly.
I meant to mention before that I liked the type!
Mara
might work, might not, the building on the right, instead of making a verticall building, try making look like a 3 floor building going horizontally so that the bars might look like an E for Elite..
just a though..
____________________________________________
Architectural Technician - Multimedia Designer
www.ArchMedia.us
Okay I've taken archmedia's concept and Mara's advice to tweak the design. So here is the new posting. I've kepted it as a black and white design for now. What do you think folks.
I think the mark is getting WAY too complicated with all the lines and appears to have 'whiskers' growing on each side of who knows what in the middle. The lines down the left and bottom aren't helping one bit and need to go. Also, I no longer see any association with real estate.
For the type I don't care for the separator in the middle. It creates a barrier and disconnect between two aspects that should communicate as one.
My one suggestion would be to generate a handful of different concepts for the mark, preferably with pencil and paper. Keep going.
It reminds me of a hospital, or even a prison. What if you just used one building and went with Archmedia's suggestion again. Then You can clearly see the 'E' and still have your building.
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” - Albert Einstein
To be honest, I don't feel this logo. I do think it has potential.
What really bothers me is that some people comment on nearly every critique that comes out, and it sounds like they know what they do, but they don't have websites (or have very poor ones) and, most annoying of all, they haven't posted their own work for critiquing.
You know who you are. You are really free to comment, but it looks bad when your work is not exposed at all.
mokenke
I agree with your comment. That was exactly what I said when I registered, which by the way was recent. Anyway, I went ahead and posted what I originally started with, along with the upgraded suggestions.
I agree with your comment. That was exactly what I said when I registered, which by the way was recent. Anyway, I went ahead and posted what I originally started with, along with the upgraded suggestions.