emagine logo

Please don't say 'last attempt'! It sounds like you're giving up. I like your design. The typeface is nice and clean, you got the kerning just right, and I really like the reversed-out 'e'. Also that it's in a different color and tilted, gives it a whimsical look that really works.

My feeling on reflections is it might give you a dated appearance in a short period of time as it's getting a little old. A logo should be legible at a very small size and suitable for use on all kinds of surfaces. The reflection would certainly be lost in that case. I'm also undecided about the fade-out on 'imagine'. It doesn't somehow look definitive enough, almost like it could be in error, but that might just be a personal thing. Maybe go more extreme with it? Since we tend to recognize letterforms more easily from the top it, if you went more extreme it would be better to fade it the opposite way.

Otherwise I think you've done a great job!

At first glance I red it as e-Magazine. That might be me but I wouldn't cut the E like that.
I can't say I like it.
Any reason why you choose the yellow?
Any reason why you choose the square?
Any reason you choose the reflection?

You might want to give it some more thoughts rather then trying to make a nice looking logo, unless it really looks nice. Right now, I feel there's no thought behind it, it doesn't say anything about your company and it doesn't do anything for me to remember it.

Try to look for things you can base your logo on. What is your product, what is your speciallity, what is your selling point, what does this name mean, etc.

Take a look at other logos, get inspired!

ps. Don't let this be your last attempt. Get a grip on yourself, it's for the sake of your company. If you're not motivated enought to continue why did you ask our critique on the first place? Also, if you don't even want to spend time to a logo, how are you going to run a company? Logo design takes time, but it's worth it.

Everyone can do this with software then I think we have nothing to judge.

Great strides from the original with the balloon thing. That should be stressed above everything else, because the first one truly was amateur hour and this one is executed in a professional manner. So good work on stepping up the quality.

I'm assuming the reflection is not actually part of the logo - just part of this particular presentation, so I won't comment on that. The way the letters fade at the top is interesting, but long term it's going to be more trouble than it's worth when it comes to reproduction on different materials, etc... Maybe you can take that idea and render it in another manner? Personally, I'd rather the "e" tilted the other way - to the left as opposed to the right - but that might just be me. The biggest problem is it's just not very memorable. A person who sees this for the first time would not have any idea what the company does. Even if you went the easy route and added a tagline it would help. Don't give up on it - just figure out what factor is missing to make this thing fly and add it. You're close imo.

Reflections should not be part of a logo. For one thing, they limit how you can use the logo, and add to the cost when the medium is print, because you might need film for each color to make the gradient print really smoothly. I recommend that you lose the reflection.

There is no discernible reason for the gradient (fade) across the top of the logo, so my mind doesn't "excuse" its presence and I read it as uneven ink coverage.

I'm currently designing a piece that will need the professional touch of an engineer, but I will hire an engineer because I do not know how to do that end myself.
Good luck with your logo.
3dog

I think that, given the fact you're an engineer and not a designer, you've done a pretty good job. I don't care for the typeface much, and as we've discussed the reflections are wrong and should be deleted. The gradient is striving for the "Web 2" look which might be a bit long in the tooth, but I still give it the thumbs up!