EMG Logo Idea....
bigczar (17 points) | Thu, 2005-09-29 04:27After months of reading and previewing some great logos and design concepts, I humbly submit a logo for the CB members to critique. I have been tinkering with this possible logo for the last couple of days - and kinda like where it is heading, however I am unsure whether to keep it the way it is or try a different direction. This is my first attempt at logo design and was looking for some constructive input. This logo is for a printing, multimedia & programming company that has strong ties to commercial and digital printing (hence the CMYK color scheme). Any thoughts would be greatly appreciated. Thanx!
FYI - I am not a Professional Designer (as you probably can tell...). I have just started to seriously to get into it. Although, I have worked in the Graphic Arts field for over 10 years (in commercial printing and prepress) and have a pretty good working knowledge of Adobe CS and Macromedia MX suites.
....does that make me a hack? I guess it does **sigh**
PS - Ivan, I love the CB site, I have been checking it since it was a personal website of yours. (b4 u got all "professional" on us ;)
Commenting on this Image is closed.
The idea of stripping down the letterforms to their basic shapes is a good place to start but at the moment it has a bit of an 90s feel to it. This is the kind of thing Neville Brody was doing while he was at The Face Magazine in the late eighties and the style was very popular for years.
I don't think you can get away with it anymore, these days you have to be a little cleverer, especially with a logo for a media company. I would take these shapes as a starting point but experiment with adding some softer corners and possibly look at how you can make it look more complete. By complete I guess that I mean treat it as more of a symbol rather than a wordmark.
I am not a big fan of using CMY colours together like this as such a big part of the logo, also it does not represent the interactive side of the business at all. I would go for 1 of them but preferably pick one that is a little more thought out than just one of the four colour process?
Typographically I would not mix stretched and regular fonts (I hope you didn't stretch 'evolve' and used an extended font instead. I would make evolve taller but leave it in roman.
You can sometimes get a nice feel from mixing weights. Try making 'evolve' bigger but in a lighter weight than 'media group'
Sorry if that was all a bit negative but it looks like a beginners attempt at the moment, which to be fair it is ;)
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http://mijlee.com
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I think you're too humble for what you did. I think this logo works very well. As mijlee said, stripping down the letterforms is good. Repetition and pattern generally appeals to people.
I think the black boxes however are killing it. Give your logo justice and bring it forward. You may need to fine tune the logo, but this is what I have in mind.
Try to work on the line width of the black outlines. Maybe try different colors instead of CMY. The problem with CMY is that outside of the design/printing business people don't know the meaning. You've got the basic shapes in place.
Thanx for the confidence boost Ivan. I appreciate it. I'll try whipping up some variations on the basic theme of the design.... I'll post it as soon as I can.
when creating a brand another good tip is to start the design process without the luxury of colour. This ensures that you have a really strong shape before you start trying colour treatments. It also give you more of an idea of what personality the logo has so you can match it with complimentary typography and colour.
Above is a really quick attempt, I feel it works better without the thick borders and a little more definition on the charecters.
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http://mijlee.com
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Thanx for the input mijlee. I going to re-work and tweak the basic design from some of the ideas that you and Ivan had and re-post as soon as I can. Thanx again guys.