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N13or's picture
23 pencils

Epic #3

Me and my friend is starting a design-company for a school project here in Norway. Our target group is "People who can't afford expensive designers".

We are not professional by any how, but we have a dream to continue in this business.

This is the newest of many attempts to make a decent logo for ourself.

The dot over the I represents an arrow pointing forwards, because thats what we do. It also represents that we work with vector graphics, and not bitmap.

We really want to hear some advice from you, but we want to start to work for others as soon as possible, so don't have time for a complete reboot.

Thank you!
Robin

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Leaky Penny's picture
2616 pencils

Hey, good luck with "only working in vectors".

Nice Triforce by the way.

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

qwertyale's picture
1833 pencils

I hate all.

Because you're starting a business (ok it's a study then let's simulate real world), I'm not a branding professional but think the name is ordinary.

The contrast between colored letter "i" and black serif letters could mean "c'mon, look how we are special" but I think it's still outdated, 80's.

The logo will fail on reduction, you could't read "design".

The space between elements are all wrong.

I think you're at wrong business (don't fear, it's simulation and some pressure to make it better :P)

yes I'm brazilian xD

3dogmama's picture
1991 pencils

"People who can't afford expensive designers"

You're posting this on a designer blog and asking for design advice from aforementioned crowd? Am I missing something?

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

N13or's picture
23 pencils

Well, yes I'm posting this on a designer blog. Not all companies can afford expensive designers, so we will give them an alternative. I don't see any wrong with that.. do you?

3dogmama's picture
1991 pencils

Knock yourself out. Everyone differs in their work outlook. I look at what I do for a living as something that shouldn't be cheapened. It's taken an inherent flair, a lot of years, and a lot of ongoing learning to get to the level I am now working at.

I'd also rethink the name of the company.

Perhaps something like "Design for a Dime". That way you'll garner the attention of the audience you seek.

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

mara06's picture
2548 pencils

That's good advice, Mama. Why broadcast a high-end product for a clientele that will expect a level of expertise the company has no intention of providing? Why deter appropriate clients (with very little money and low expectation of service) by coming across too high-end?

Is it just me, or have we become a free-homework collective?

Mara

Leaky Penny's picture
2616 pencils

+10

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

mara06's picture
2548 pencils

I don't understand how the dot over your "i" says anything at all about vector versus raster (the 21st century term for "bitmap"). In fact, if you use the logo online, it will be a raster image, so what's the point?

The traditional Copperplate/Bank Gothic/Whatever font you're using doesn't really work well with the other elements in this design. If you want to use the three-triangle dot over the "i" then you will need, I believe, a clean sans serif typeface with a very modern look. You could use the same typeface in a lighter font for the word "design" -- but not as light as the one you're showing us here. It's nearly illegible.

With the recommended changes, this could work as a very basic logo: not bad, not great, just okay. But since you're targeting people who can't afford good (oops -- I mean "expensive") designers, that might be all you need. ;-)

Mara

N13or's picture
23 pencils

Thank you! Will have a look on that. :-)

Leaky Penny's picture
2616 pencils

Hey maybe you can do something like this:

http://bit.ly/1u954r

Then you can get endorsed by Nintendo and maybe they'll make a best selling game series based on it!

Also, it's my friend and I......

/grammar nazi

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

pimiento's picture
44 pencils

My friend and I 'are' (not 'is')
...if you're gonna be truly militant about it, and y'know, why settle for half-nazi?

Leaky Penny's picture
2616 pencils

Come on man, you never go full Nazi...

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

N13or's picture
23 pencils

Well, I'm a 17 year old boy from Norway, so why complain on my english? Get a life dude

keefomatic's picture
18 pencils

If you have pretensions of being designers one day, you need to be able to justify every choice you make when coming to a design solution. Why did you choose those typefaces? Those colours? The triangles? Why is one a different colour than the others? Why that name?

If those answers don't make sense, or if you don't have good answers (eg "I like copperplate" is not a good answer), you need to start again.

N13or's picture
23 pencils

Nice comment dude. Glad there is some mature people on here that doesn't try to be funny, even though they're not. ;-)

Art D. Rector's picture
2771 pencils

You don't get the Oscar if you go full Nazi.

So far as the logo... reboot. FIND the time. This looks like "Epic Golf Course Management Services" to me.

N13or's picture
23 pencils

Well ... thx

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