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alissa's picture
65 pencils

Fancy Pants Card/Tag

I am creating tags and business cards for Fancy Pants—a company that sells upscale (and adorable) keychains, bags, and headbands. The "logo" and some of the graphics were created by another designer, and I'm supposed to make them work. All of my other attempts before this seemed generic, and I'm trying hard to come up with a new way to use the swirls. I started thinking about sewing, then my mind drifted to my collection of vintage buttons...
Anyways, the target market is ladies of all age—from teenagers to grandmothers.
Any and all criticism is appreciated!
Thanks,
Alissa
(this image is the front of the business card)

Commenting on this Image is closed.

natobasso's picture
3953 pencils

Make "fancy pants" a little bit bigger, and scale up the background image to show fewer, larger, buttons and you're there!

Love it.

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Powerpoint is not a design application

mara06's picture
2549 pencils

I like this, and agree with Nat. I'm distracted, though, by what appear to be flashbulb hot spots on the button photo. Try positioning the button (new photo session!) to coordinate better with the swirls.

Is this how your BC will look? Where does the name/contact info go? Will it be legible? How about making it a 2-sider or fold-over? You could save your client a little print money in either case by running t he job two (or more)-up, one for product info (for tags) and another for BC info, post cards, etc.

Would you do this as a Monotone on uncoated stock, or will it be $c on coated?

Fun!

Mara

alissa's picture
65 pencils

I'm planning on making it a 2-sider and having the info on the back. For the tags, I'd like to make them half the size as the business card—long, not squarish—with the care info, etc on the back.
Other than that, I'm afraid I don't know. I'm still in school and have a lot more to learn about the practical printing side of design. My adviser gave me an online printer he uses a lot, http://www.citycolors.com/v2/index.php, so I figure I'll start there.
And great idea on the buttons! I'll try that when I get home.
Thanks again!
Alissa

natobasso's picture
3953 pencils

If you want to learn a ton, quickly, contact a printer in your area and arrange a quick tour. Printers LOVE educating us designers: It makes their job easier down the road.

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Powerpoint is not a design application

mara06's picture
2549 pencils

That's my favorite bit of advice to give new designers!

Mara

alissa's picture
65 pencils

Funny you said that—the very next day I had an appointment with a printer. Awesome!

Leaky Penny's picture
2612 pencils

were the field trips to print shops and museums!

Leaky Penny
Aka Artfiend Part Deux
www.leakypenny.com

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

gwells's picture
1711 pencils

i've been doing this a long time and i still sometimes take that field trip. especially when a vendor gets a new toy. i'm going out next week to check out one of my preferred vendors' new indigo digital press.

which reminds me, i need to make some PDFs for him to print samples with.

3dogmama's picture
1991 pencils

It's pretty, but when I look at it the first thing that enters my mind is a notions store, not an upscale bag and accessory business.

I'd also toy with knocking out their logo and branded swirls from a faux fur background such as leopard or zebra.

Also, FANCY PANTS isn't a logo that conveys what it is they actually do. You might also wish to try geometric solids hinting at the curved handle of a bag, the super close-up of chain and so on. Or introduce a subtle tagline on the front.

LOVING the colours on this though...nothing says fancy pants girl like pink!

"Without deviation from the norm, progress is not possible."
— Frank Zappa

"Art -- the one achievement of Man which has made the long trip up from all fours seem well advised." - James Thurber

alissa's picture
65 pencils

You are right about the logo, but I am not getting paid to redo it, so I'm going to save time and leave it alone. As far as it looking like a notions store, everything is handmade by the owner (my aunt), so it fit with her pretty well. Her products are expensive, but they're not Coach.
And I love the zebra idea. I will totally mess around with that...
Thanks!

brianmot's picture
99 pencils

the font is Ginebra bold. I always thought that the curves on that font could use a lot of work. especially on the 'F', 'Y', and 'J'. I like where this is going but 'Fancy Pants' looks very flat and is sorta difficult to read. Nat has a good idea to make it bigger or you could put a drop shadow on it or something to increase the contrast. 3dogmama makes a good point too. The color is nice, i am curious how it will print.

alissa's picture
65 pencils

I agree with you—Ginebra bold is not my first choice, but it's not my logo design. The client already had it going into the project, so I'm attempting to make it work...
Good ideas, and thanks for your input!

pokie's picture
1198 pencils

Is this just a tag?

What I'd like to see is maybe move the fancy pants logo up a bit and then machine sew a white thread all the way across the bottom (about 1/8th inch from bottom maybe). Let the loose thread just be loose, maybe tie off if you want. Or, maybe put a real button on the card for some dimension. Just an idea. :P

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