Fashion Logo design - what to charge…
pykman (11 pencils) | Mon, 2009-07-27 13:14Hi guys,
I've recently designed a fashion logo for a friend of mine who is a rapper and intends to launch his own clothline very soon. I'm the one in charge of all the designs. Basically, the main logo is printed tees in different color combinations and printing styles (including embroidery).
I'm planning to charge him for the design as well as take commission for products sold, because they will have my designs on them. So I'll it might be some kind of a joint venture.
What I'm basically not sure about is what to charge for the design.
Any ideas anyone? Will appreciate very much for your consultation.
thx ;)
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www.simple-designz.com
Creative Ideas? You bet.
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How involved was your research before you started designing the logo? Did you have a look at competition and what they're doing? How many versions of the logo did you design? There are so many different aspects to designing a logo that makes a professionally designed logo expensive, as opposed to a stock logo which takes no consideration for the actual brand, its placement and its intended audience.
Put your logo up for critique and we'll be able to give you a much better estimate. Since we have no idea how well you design or how professionally done this logo is we can't tell you whether it's worth $1 or $5000. How much do you charge per hour and how long did it take you to design this logo?
If you're just printing the logo on t-shirts (as opposed to creating new artwork for different T-shirts) I don't see how you can charge commission. When a company/ individual pays you to design a logo for them ownership of that logo is transferred from you to that company. They are the trademark holder of that mark, not you. You're selling a design, not renting it out.
If on the other hand you're doing the artwork and your rapper friend is the "brand" you need to sit down with him/her and discuss the contractual agreement for a joint venture. Either have a joint venture/partnership or charge a flat rate... a "some kind of a joint venture" is not a good idea.
Good luck. And please, upload your logo for critique, including a brief (which should include some idea of your branding strategy).
The Construct Agency
Building Creative Brands for People
1. Charge for your time, double that to pay for taxes
2. Charge for usage, worldwide? Nationwide? City only? Multiply your fee by regions
3. Your base rate is what similar work done by a similar person would be worth in your area. Large cities charge more than smaller ones for cost of business
Get a percentage of sales, probably between 3-5% ongoing but check on this rate number with a lawyer to be more certain.
4. Get ALL of this in writing, especially since this is a friend; don't let this transaction ruin your friendship because it's poorly written and not followed.
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Dirt and Rust