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LoveBeingADad's picture
20 pencils

feedback works logo

Here is a logo I worked on a few years ago for a service that hasn't launched yet. However, things are heating up and so I went back to review it and felt like getting it in front of you folks would be helpful.

I like the double entendre of the name feedbackworks. Both that feedback does work and that this site provides the engine/utility/factory (e.g., water works) to enable the feedback.

This site/service provides feedback services to companies (they setup customer loyalty surveys and view survey results). Their customers also go to the site to enter their feedback. So the logo should make sense for both groups.

Initially "works" was not part of the picture, thus the top logo with the tag line. The smile was to indicate that customers are happy when companies listen to their feedback and that the company was listening to them.

Then works needed to be added. I know a million logos with a gear in them...but it seemed a concept that would quickly indicate a process/engine/utility.

But it does seem bolted on and, without the tagline, the face doesn't make as much sense. I'm also interested in your thoughts on the color. I think I have kind of worked myself into a corner and I'm hoping some fresh eyes will either show me some paths to take to improve it or the feedback needed to start over. Thanks in advance.

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grafixforlife's picture
226 pencils

I really don't think you need that tagline or the 'works!' bit under the logo to start off with, especially the 'works' one. Try some warmer colors if it's a positive company and with less of a harsh contrast between the colors used on the 'face' and on the rest of the type. Consider giving the smile a bit more character than a line and two dots, make it a little more personalized since that's what the company seeems to be about.

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Korteenea's picture
207 pencils

Personally, I'd add "The" to the name... it heightens the entendre I think without compromising either of the sides of it. "The Feedback Works!" But if you can't change that then it's certainly fine as-is. I may just be crazy, lol.

I would use a typeface that isn't as condensed as this one. When I saw this in the Critique gallery I thought the image was somehow stretched and it made it quite strange to look at.

Hope that helps. :-)

tripdragon's picture
416 pencils

different font ! Bad font, Over used . otherwise the idea is neat

workys --->> http://filmsandwich.com/

JimD's picture
2617 pencils

The only thing I can say is that without the "we're all ears" tagline, the impact of the smiley is diluted. It may seem obvious to us who see the 'ears' in the smiley, because we know what it's supposed to be. But imagine not having that tagline. The smiley would still show, but there's no need for the 'd' or the 'b' to be in black anymore because it's not really part of the obvious picture.

Oh, and the kerning needs to be tightened between the 'a' and the 'c'

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geoff's picture
118 pencils

Please don't scale your type non-proportionally! I don't understand what this logo is for by looking at it. :( I like the interplay of the d and the b though!

LoveBeingADad's picture
20 pencils

Thanks for the great feedback. I needed to keep "works" in the logo. I have attached an update with a couple of options. (see attachments on original post) One is hopefully a little warmer and has less contrast between the face and other letters. They also have a different typeface. (The original typeface was not scaled non-propotionally. But I agree that it looks like it was so the end result is the same, not good.)

Adding "The" to it does enhances the double entendre...cool idea.

I'm playing with some changes to the smile as you suggested but so far haven't come up with anything that I like better....my efforts make it look too busy and not in character with the type surrounding it, but I haven't given up on it yet.

Any opinion on the colors?

Tigerstorm's picture
1009 pencils

First I didn't see the symbolic value in the logo but later I saw the guy stuck in the Feedback logo and then I thought WOW that's really nice and cool..

But I didn't like the colors at all.. They felt rather cold and feedback could be cold or warm but we'd like the warm feedback but needs the cold feedback as well.. The Works text is perfect also but I think it's too attached to the feedback word and it creates a mess putting it where it is.. When I look at the logo I first now see the guy.. Perhaps works should just be under that guy in the center?

Updated colors.. First one is the orginal one and that's go away like I mention before but the new updated one.. I don't like it, it's more like giving feedback to green enviroment organisation that hugs tree or protect our grass from be lawned..

I would work more on different colors and perhaps size and position on works..

pokie's picture
1198 pencils

I really like these new ones you added. But, I really think you need the "we're all ears" not only because that's a really good tag, but it just makes it more obvious what the logo is about. Or, you can always put that elsewhere on your site. You just need it somewhere.

The only other thing is that "k" is REALLY annoying I just want to push the < closer to the |. If that makes sense? They look like two different pieces.

tapodaca's picture
12 pencils

The new ones are a lot better...

sonixevo's picture
127 pencils

I am liking the colors of the new one, and great concept of the "d" and "b" being the ears. If I'm the client I would be very satisfied indeed.

Still, I feel that the typeface should be, more sophisticated? I don't know, but this font gives me a slight sense of childishness. Just my opinion though.

intelliArt's picture
35 pencils

Can't say I am a designer but for what it is worth: I just think the gear in the works part is out of place, it gives me the impression that the company just churns through feed back like a machine - not really interested - and when I think of feedback as a method of letting someone know how I feel about a product or service I definately don't think of gears.

So maybe just get rid of the gear.

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