Flooring 4 u

I have an idea, maybe it can work for you. Take pics of the types of floorings he has (suggest using a digital camera) and use them as part of the design for colors. Make swatches of the flooring samples and tie them in with the design. On the computer, you can make tiles (squares) known as backgrounds and connect them in the lettering. People need to know that you have a wide variety of samples available, so show off some of what you have to work with. Be careful with using gradients in the lettering process, it can make it difficult for people to read the sign. I personally like the font you used and the oos of flooring, but don't get carried away with effects over being able to READ the logo. Effects are fine, but people need to be able to read the logo, but not have the logo disturb their eyes to brain process. If it is too active and disturbes the eye to brain process, they will move on to someone else.

First of all, to my understanding Alot is actually two words: a lot.

Second, I don't think you really need the tagline with the logo - it weighs it down and it's not actually part of the company name.

Third, it's all about less is more. You've got a lot (no pun intended) of elements/effects going on in this logo, so it appears very busy and unorganized. I personally don't understand what the two o's are supposed to be, it's the same graphic for the tube of the carpet roll.

The gradients in the second are very inconsistent, and it's not clear as far as emphasis on which colour. Gradients are not good to have in logos anyway - they don't print well and don't adjust to different sizes well, either. The other problem with this is that the gradients make it difficult to read. Were these done in illustrator? They have a lot of extra effects. I would strongly advise getting rid of any image filters, patterns, and gradients. Less is more.

I just looked at the pdf, and it seems like the main problem with all of these is that they are too complicated, and have too much "going on". Try taking a notepad and drafting thumbnails of ideas. Take a look at places like logopond.com to see if it inspires anything. After you do all of that, go to the computer - but only in black and white.

P.S. I know what kind of situation it is working for/with a significant other, so it may be hard - but don't be afraid to be the professional. If you think something doesn't work for the design, explain why and what would be better.

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Perfectly Lost Designs

Sorry but in the second one the colors and gradients are just awful, but you've already indicated you know that. The carpet roll has been done many times before which is probably why your husband feels comfortable with it as a visual and is drawn to it. It's way too literal. Try explaining to him that it's better to stand out from the competition instead of being one of many flooring places. Go with something more refined and upscale.

While I wouldn't use photo samples as suggested earlier, there may be a solution there. Take a look at the textures and patterns in the different types of flooring, and maybe incorporate those elements into the design.

While your husband may know a lot about flooring, remember YOU are the designer. Try showing him examples of great design and help him differentiate what is good and what isn't. I'd love to see what else you came up with, since I'm sure it's a great deal better when you go with your own instincts.

I agree they are too confusing.
How about a very simple image of a rolling carpet going into the distance?

The lettering should be strong and identifable.

Have you visited logolounge.com? or logoworks.com?
great place for inspiration but be careful not to copy

First of all, get rid of the carpet image and the gradient and the tag line. Then use the font you have or something similar like another sans seriff and make sure all the acenders and descenders are aligned. I like the "o's" and that is the only playful element you need.

The carpet roll is tacky. And the "o" inside it uses a completely different perspective, and then you have the perfectly upright lettering, so the whole thing looks cockeyed. I agree with everything else said here, except for the suggestion about photos from Lynda L B Duke. (Incidentally, it was she to whom seraphim directed the comment about not understanding what a logo is, not you. The comment was valid.)

A very quick Google search of flooring companies turned up these two extremely simple designs. Interestingly enough, they both use the same palette. Maybe they're related companies.

I think you need to work more along those lines. If you're stuck with the low-rent company name "Flooring 4 U", that doesn't mean the logo has to look low-rent, too. If I were you, I might play down the "4 U" part of the name, and emphasize "Flooring." To keep it simple, I would use all caps, rather than upper/lower case. And I would certainly not use those two odd-looking circle things for the "o"s. They add nothing but clutter.

If you don't mind my saying so, your husband needs to weight your design skills more heavily in his decision-making about the logo. I assume you're not telling him how to lay flooring.