Food Logo Sketch Needin' Some Benchmark

The font is all wrong, your spacing and adjustments are quite off and there is no resemblance to a baguette,
I cannot see a mouth, a baguette, a hut or a bite in the bottom concept.
You might have something with your concept but your execution is all wrong, The generic lozenge shapes are not doing you any favours.
Get a pencil out a sketch sketch sketch only when you are happy turn your computer on.

Look at other companies, sub-way, greggs, etc etc and put their logo next to yours and see if it stands out.

To be honest this is quite horrendous and your client will cry if they see it.

Let your creativity fly, and dont press the generic shape tool button again.

Good& simple one but some how the 'Baguette' itself is missing and in 1st glance it is looking like a small Golf ball in a Football hole (in perspective). In total a bit difficult to find the shapes.

Why don't you try to make a Hut out of Baguette. The slits cuts on Baguette will help to depict the Hut roof better. A Brown yellow shade will give it a graceful look. This are just my part of opinion.

I thought it was a skateboard shop?
Agree with Ranamaju, the slits in the baquette would be helpfull.

You are a Manga fan, why not put some invluesse of that in it?
Like the shape or the colors, make it better than the Subway logo.

@robbie: Thanks for your opinion. Can you tell me how "wrong" is the font choice, spacing and adjustment? What can be the best fix in your thinking?

About the bottom concept, actually there are that kind of hut when you google for it. But I agree with you that the above concepts would show a more visible hut than the bottom one. I'm not built for complexity and to me the less the better when designing a logo. Denying the shape tool is like denying the simplicity of Nike logo to me.

Of course, my client would cry if I show them just this image. This is an idea sketch to begin with. The spacing and adjustment can't be perfect in this stage (not even after several branding revisions). I'm not trying to resemble all of the baguette, but instead a symbolic representation. So a generic lozenge shape does give me a certain favor.

@ranamaju: there are a lot of things we can see from a b/w version. I don't know if a slit would make a hut shape while still keeping it look like a baguette's slit, but I'll try.

@Bureauplus: the right side look like skateboards, so I chose one from the left side. The design should be universal, so I really doubt bringing in Manga style would help (maybe a mascot, but that's another story). And can you give me some advise on how to make a logo better than Subway?

I will make an update color version later on. Thank you for all your opinions. I like this concept and want to pursue it until the end. Meanwhile I would really appreciate if anyone can find some logo with similar concept or shape. That's the first reason why I came here to ask for advise.

There's not enough to critique since you're basically saying "HANDS OFF, THIS IS JUST A DRAFT" Ok, well for starters, send us a more complete draft, because these are too generic and just bland since you're just using shape tools. Also, there is only ONE concept here and 8 poor executions of it. I like the idea, but a good idea without proper execution is not a strong logo, it's actually really sad because it feels like its a wasted concept.

What we are missing in these drafts is the mood and style that every logo should have; right now these are very basic prototypes and gives us no idea into the identity of the business.

The font IS ALL WRONG. it's wrong because the font personality says technology and futurism and so doesn't correlate with the baguette and hut image.

Next revision, give us an idea of the personality and message of your logo instead of a basic lifeless prototype. Good luck, again, nice concept, I can see this turning into something very fun and distinct.

+10

First impression was a flow chart.
Begin again with suggestions above.

I saw a U.F.O.

I hate when it happens because my friends tell I'm kidding. xD

I think you just need ONE concept.

When you make a salad of concepts, you'll become paralyzed.
If you do some change, you'll regret to maintain another concept and so on.

MAKE a baguette shape, my lemon tree will love it.

If you need some illustration skills, draw and draw again. I think a baguette is not so difficult. Then scan the roughs and show us.

Thank you all for the opinions. I'm working on some color version of the logo. Meeting the client today. I will combine their input and get back for more of your valuable insights.

DONT EVEN THINK ABOUT COLOR until you have some form of the mark under control. and not even then.

one of the oldest and smartest rules of a good mark is:

it has to work in one color (blacK) if it doesnt. then it doesnt work.

and you need to think more "organic" not the current trendy no pesticides, free-trade organic. but more organically executed.

that font?!?!? what were you thinking? baguettes from space? and the lozenge as well as the "huts" way to clean, proportional and geometric. a baguette is a flakey porous piece of bread. and a hut is a small building loosely constructed of sticks and plant material. what about your logo conveys anything close to that?

what you have here is "engineered metal buildings from space"

There's a difference between using simple shapes and using generic shapes. These are the latter. To represent a baguette, you could make a somewhat "dumpy" elongated blob shape and put several angled notches in the top, curved a little to show the shape of the bread. (Look at photos of the real thing for reference!) It would still be a very simple, mostly solid shape, but not something just anyone could spit out with the basic Oval/Rounded Rectangle tool. That baguette could be used in various ways, from the bite idea you mentioned, to using it as the roof of the hut, to fashioning a smile out of it somehow, to goodness knows what else.

As far as the font goes, like the others are saying, the one you've used here conveys a cold, technological image in an almost corny way (and not the good kind of corny). Not knowing anything about the client, I would assume they'd rather be seen as a fun or cozy or hip place to get your baguette fix (or whatever they do there...y'know what I mean). A readable script comes to mind, such as Tartine Script, or even a friendly sans with its edges rounded off like VAG Rounded. There are lots of possibilities, but I'd suggest not worrying about typefaces until you've got some more developed logo ideas to set them to.

The font is all wrong. It has no French atmosphere. It is not a font that communicates food. The illustration of the bread is to hard. It gives me the taste of old dry bread.
Try using a line illustration for the bread.

OK! After my meeting with the client, he said that he wanted to explore the name "Sandwich Hut". I thought it was close enough with the baguette so I made some changes with the name and got the followings results

From up to down:

+ B/W

+ Comparing with other logos

+ Color variations

+ Final choice

+ Final choice with dark surroundings

+ Some real life examples

I need more critique on this design though... especially about the font. I thought the font in the images above resembles food and is friendly enough. The 3 main colors are green, reddish orange and yellow, representing salad, meat and chips/cheese.

THEN he told me he didn't own the domain name (lol). I did realize there has already been some similar restaurants with the name. Maybe he set the whole thing up to test my skills. At the end he was "satisfied" with my presentation and wanted to work further.

The requirements now come clearer (at the beginning of this post I was shooting at the dark, literally). He wants sth fresh and artistic. The new name is another story, even I haven't known yet. I just hope the entrepreneur would think faster.

It was quite disappointing to work for sth not real yet, anyway I thought this could be a good practice for me (and it turned out a great learning experience with everyone here at CreativeBits ^_^). So never mind. I told him to take his time.

Capital PH in phallic. Sorry, but it doesn't look like someone is 'biting' the sandwich but rather adding their own meat.

#1 Penis.

#2 Doesn't look like bread.

But still, light years ahead of the other stuff you presented.

There are a few issue I bumped into when refining this concept, as replies to above comments:

1) I wanted it to look like a bread, really. I did sketches that looks like bread, but it couldn't deliver the "bite". At least if you look at a submarine sandwich from above, it should look like the logo, imho.

May be trying out an artistic brush style would be better in representing it?

2) Yes yes, I know all the phallic and penis in the logo thing. If that's the case, then it's a small one. Heck McDonald logo looks like a pair of Z size boobs to me.

Still, yes, it bugs me. So I'll let this concept slide and focus on the next tasks. My most sincere thanks, guys and gal(s). I will come back for more valuable critiques.

the bread contour looks more like robot goggles to me...