Creativebits.org

an All Creative World site
futuresign's picture
71 pencils

Future Sign & Design

Created this logo for use with our company.

I chose purple as the dominant color for our company.

We have a Purple bucket truck and we use the same color in all of our advertising.

Commenting on this Image is closed.

Art D. Rector's picture
2771 pencils

Love the colors. Scrap everything else.

Leaky Penny's picture
2616 pencils

I like the colours, and the name. It rhymes.

Leaky Penny
Check out what I've been up to lately!
http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

futuresign's picture
71 pencils

well Art, that would be kinda hard to do as we have this logo on everything we own...

Why would you scrap it?

Art D. Rector's picture
2771 pencils

In general, one of the problems I see with all the jobs here is too many fonts and/or font styles. On this one you're using the same font, but each word is in a different style - all caps on the top, a super-sized initial cap on the second word and a normal size initial cap on the bottom word. It would work better if the top and bottom line were the same style (& size) and maybe just the word "Signs" was different somehow. There is also the overlap on the bottom two lines, but not on the top. That's not design - that's just throwing stuff on the page (another general criticism that could be leveled at a lot of this work - a slapdash kind of look.) Then we can also go back to the problems with the other logos - nothing in this logo suggests the work you do - signage. The basic idea behind a logo is to give people something to remember and take with them... the company name, the company business, whatever. The only thing memorable here (to me) is the color.

As always... jmho.

futuresign's picture
71 pencils

Actually Art, I finally respect your advise here...

My only problem is that you fail to understand the simplicity of the logo. What is the first word you read? (remember that this is a "Sign" logo and therefore must be seen in approximately 2-3 seconds) you would remember the color, and you would see the simple word SIGN. I do not need a graphical element to show what I am trying to say, I just said it.

aroberts's picture
262 pencils

i think he knows exactly where you're coming from, you just don't like what he (and most of us) have to say. It's not good design, it looks cheap and easy. which is fine for your business. But don't come up on here looking for praise and appreciation instead of honest feedback.

futuresign's picture
71 pencils

Quite honestly, I asked for honest critiques and what I have gotten from most of you are snide comments.

There have been a few comments that I appreciate (not any of which have been truly positive). But for the most part you sound like bratty school kids.

I am not looking for praise and appreciation, but I don't give two cents about hearing: "That's not design - that's just throwing stuff on the page (another general criticism that could be leveled at a lot of this work - a slapdash kind of look.}"
That is not critiquing, thats being an ass who thinks he is better than someone else.

A critique is a review or commentary on someone's work which involves suggestions on how to better that work. Saying someone is just throwing stuff on a page is just childish.

qwertyale's picture
1833 pencils

no.

comments could be zen phrases like mine.

u need to use your brain to understand.

we are not teaching anyone

we are "friends" not enemies something are common to take our comments personnaly.

we are rude? maybe it's necessary

hey man, don't take it offensive.

yes I'm brazilian xD

aroberts's picture
262 pencils

actually it doesn't involve ways of making it better. It is an analysis of what is working and what is not. Suggesting what may make it better is bonus, but not necessary. For you- most of your designs just don't work.

Art D. Rector's picture
2771 pencils

If you can explain to me why you have 3 lines of type using 3 different type styles - I'll take back my comment. If you can't - then that's exactly what you were doing - throwing stuff on the page. Design is when you do something for a reason. Putting stuff on the page because you think it looks good is not design - it's decorating. There is a difference.

qwertyale's picture
1833 pencils

homer simpson could be happy

yes I'm brazilian xD

Creativebits is a blog about creativity, design and Macs. We also have a critique section where you can post your work to get opinions and a forum to discuss any design related topics.

Recommend us on Google

Latest critique

Marketplace