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pokie's picture
1217 pencils

Garden Center Logo

Okay, hopefully I'm doing this right. This is the first critique I've posted in 2+ years of being a member (be nice, Plugz!!).

This is a logo I designed a few months ago. I like it pretty well and consider it finished (the bottom one obviously being "the one", but left the other top few on to show what I've tried), but I need another set of eyes before I roll with it. Let me know what you think, am I missing something? It will not be scaled much smaller than you see it here, if any smaller.

Thanks in advance and let the mud-flinging commence!

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pokie's picture
1217 pencils

K I just realized this. For some reason never saw the apostrophe a mile up. I will move that down when I outline it.... unless you guys hate it so much I start from scratch. :)

plugz's picture
1245 pencils

It doesn't feel strong enough for me tough, I do like the way it's quite light and fresh but it's missing something for me.

melange's picture
134 pencils

I'm sort of having an issue with the two fonts together? I think that might be why it's missing something. I feel like both are used as accent fonts, but they might not be so cohesive together? I love the trowel though. Maybe make some of the line a little thicker and some thinner? It might just give it a bit more depth.

I think what's throwing me is everything pretty much has the same lineweight - both the text and the image.

The general idea is good though, i'd stick with it

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tonyvz's picture
107 pencils

the number one rule in design. never use two different script typefaces together. if you MUST use two different typefaces. make them have great contrast. ie/ a script and a sans serif.

I'm not feeling this one though, it's too whimsical, it doesn't say 'garden centre' at all to me. Especially with a tagline "get your hands dirty", doesn't go well with a script typeface. If you're going to use a wordmark as a logo (which this essentially is) then your typeface selection has to be SPOT on, and this one misses the mark. I think a geometrical sans serif would work well (ITC avant garde is what I have in mind, maybe futura although something with a double-story A might work too...maybe Avenir? whatever you use, stay away from helvetica, it's way over-used. Although I heard the movie is good, hehe). Maybe with "daphnie's" in all uppercase letters and on an arch, which would be above an abstract/stylized sunset, with the words "garden centre" underneath in all lowercase letters. and personally, I would lose the tagline altogether.

at first, I thought the trowel was a candle (not a big deal at all), but then I read the name and realized it wasn't. I think using a trowel is a bit literal, I'd go with something a bit more abstract. I do like how it's pointing up and to the right though, to show growth. However, this logo on a whole doesn't cut it for me.

pokie's picture
1217 pencils

Thanks for the constructive criticism, I appreciate it.

The trowel is actually a mix of a shovel and a leaf. I was thinking about having a little vine coming off from one of the end points, just a little swirly thing but thought that might be too much.

Thanks again! Will definitely work on the fonts.

Ivan's picture

Don't use this complicated font for everything. Use it for one line, but a simpler one for the other.

pokie's picture
1217 pencils

I used the second font to make it look "dirty". Less is more, you're right.

Will adjust, thanks everyone for your help!

tlarson2k's picture
66 pencils

I have to agree that the garden-leaf-trowel forced connection is juicy -- good job. I'd personally like to see some line variance to give it some punch (but it could just be me).

And yes, I think using two script typefaces for both the tagline and company name is a bit much.

Can't wait to see the update!

samhenry's picture
1 pencil

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