GK Grab ideas, the next step.

I'd really like to see the perspective view of the claw (as seen in the upper-left of page one) somewhere in the logo. On that note, number 2 from your final selection seems to be the best choice, but it's hard to tell what the shapes are. Maybe you could just add a few lines to make the same logo appear in perspective so that you can tell what it is.

Also, It's great to sketch things out before ever touching the computer. This is where the creative jiuces can go unhindered. Good job.

Nice one Joshua, I have been looking at incorporating the grabber, but didn't want it too fussy, hence the sketch No2.

I feel that being too descriptive/fussy will take away from the memorability of the mark.

I am gonna work some more and push this one tonight, as I feel it needs the most work out of the ones I feel that need to be pushed.

Any other comments are more than welcome. If it is what you like, what you don't like, and more importantly why!

it just sticks out nicer, even just as 2D

the idea of trying to get it as a 3D perspective of the skoops isn't bad, probably not too hard using the 3D tools in illustrator. Nice concepts, i like the fact that you showed background images on the company too..

nice work!

even b4 i knew what it was.
different and dynamic esp. in comparison with the others.

Many thanks for all your comments.

I have to show something tomorrow, so over the last two nights I have been investigating & revising three of the directions, and yes they still need work, but hopefully he will be able to see what I am aiming at.

I will leave it at that and hopefully you will be able to give me some wonderful criticism, good or bad it doesn't matter, as long as you tell me why!!!

a combination of the first and second one..
i like the fact that you played with the typography of the GK, and i really think you have something good with that scoop idea, but i think you should be a little more aggressive with it. it looks great on the left side in big like you had it in the sketches.

just a thought, but maybe you make it in a sort of grey and leave the font in black. the two tones might not make it seem so intrusive if that's what you fear.

i think that's just how i'd do it..

Hi guys thanks loads for your comments.

No2 sketch: I personally felt that the first round of sketches with the grabber (second one) was a little too intrusive/aggressive, with the graphic dominating the type? Yes it has more of a visual impact but I really wanted to make it a little uplifting and positive rather than the former. I was thinking of using a face without as many curves (maybe even a variation of a slab serif), as I feel it has gone the other way and is a little too friendly and not masculine enough?

What do you think??

I have refined them a little more, and changed the faces. I am gonna see the guy tonight, and push the type treatment on him, as it has been the hands down winner from all the designers I spoken to. I just think it captures the ethos of what I am trying to say, and is conservative enough yet has an indivduality that is totally omitted in this specific side of the industry.

Again thanks for sharing your time, it is appreciated, will post up some finals pretty damn soon.

Many thanks for all your input.

The customer chose No3, I tried my hardest to get him to go in the direction of No1, but his partner was a hard nut to crack and they went with their inital likening to No3.

In hindsight I feel it is the best decision, as I have seen the K ligature a lot lately, with the most prominent being www.uktvstyle.co.uk

The colours chosen were pms286 & pms021 for the graphic.

The B/cards, L/Heads, Invoices, Waste dockets and lorry layout have been OK'd and it seems everyone is happy.

They will be off the press tomorrow and the cards will be matt laminated friday, so I am happy that it has been done with minimal fuss, and no probs.

Thanks loads to all who posted, I wish you all good Karma!

p.s. Will post some piccies pretty soon of the Lorry and stationery.