GNC campaign
cissabrandao (154 pencils) | Tue, 2008-03-18 04:47
I am trying to art direct this campaign for a teams class.
This is an initial stage, but I'd love to hear what you think of the direction the design it is going before I give it 20 more hours.
Thank you!
Commenting on this Image is closed.
The look is awesome but I'm not so sure about the headline. What makes a four pack impressive? Was it ever impressive? I think the fact your 'audience' is asking that question means you should revisit the headline and maybe simplify it.
Your campaign reminds me of Altoids, and I like that! Maybe an image of someone with a 'four pack' (I assume strong but with a slight gut is a four pack?) would drive the point home? An old Jack Dempsey type boxer dude might work nicely...
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Powerpoint is not a design application
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Dirt and Rust