Graffiti postcard
Mitch (134 pencils) | Wed, 2005-09-21 15:01
Hi folks, just working on this job (which is on a minimal time turnaround) at the mo, for the Metroplitan Police here in London.
The job is gonna be posted through letterboxes, to make people aware that crimestoppers will take action against all types of vadalism, with the focus being grafitti.
The client particularily wanted to include graffiti as a visual standpoint.
I have used the colours and type as directed by their corp-ID, but have tried to incorporate a more friendly graphic header to form a heirarchy with the text and to soften the harsh blue (PMS 286) with transparencies of the colour.
Please tell me what ya think.
This is a rush job so any points are welcome especially if they are ASAP...
Commenting on this Image is closed.
Does it really need to tell someone to turn it over, i would do it as a natural reaction... or perhaps only have please turn over (as seen on the back) on the front instead?
Nice work :)
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Online Portfolio - in progress
jammindesigns.com
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Goo
I'd try and make "their graffiti" more live like it's actually written on the wall. Although the current state is nice, simple and clean which I like.
Looks good. Nice job.
Many thanks Jammo & Abdul, both points I have been concerned with.
The PTO is a bit obvious, I think it needs to be ommitted.
The graffiti at the mo is just a typeface that has been blurred slightly with a little distressing. I was thinking about spraying and shooting my own type(used to do a little when I was younger) and adding a texture to it so it is a little more seemless.
Nice one for your time, much appreciated.
Any other comments will be well received.
I agree with Abdul, the graffiti should be more wild and colorful, then it would really stand out as "their graffiti"
What about the message though?
The graffiti is a benchmark to show that ALL problems can be reported to Crimestoppers no matter how insignificant.
Do you think it is focussing on the problem? Does it need to be more personal to the recipient? It's just I have had a little feedback elsewhere and it has made me think that at the moment this is about general grafitti (street art) and not vandalism.
It's not just about abusing public 'generic' areas that the wall represents, but a whole range of vandalism and 'insignificant' crimes...
Maybe make it more personal to the veiwer? The front could poss be a shot of someones front door, or on the side of their house etc.
Also do the lines detract from the message? Maybe if I went with the door idea I could use this as a full bleed photo and re write the copy to suit? Make it short and sweet while keeping it suggestive with no graphic lines/header just tagging on the front???
I saw it as just about graffiti. I thought that the ad was for a graffiti removal service or something. A series would be more effective. Here in Baltimore, there was a 711 campaign (911 is the emergency number, they came up with 711 for less-emergency crimes).
If you did a series of three which each illustrated that there was a place to call for these less heinous crimes...
Your interface and type don't need any work in my opinion.
BTW, what the bloody hell is "grassing." Explain that one to me please.
I would try to clean up the conceptual side of the wall with the graffiti and only do a statement on the wall written with graffiti, such as: "Don't you date grass me!" and you can expand and elaborate on the message on the back with the phone number. Keep the concept clean and as simple as possible. Also the wavy lines are very nice, but don't so justice to your message. They are soft and you don't need that. It's not a flyer for a holiday.
A campaign would be cool. I'm sure you can come up with at least 2-3 more executions. Keep the back always the same, but only change the front.
Nice job!
Ivan this is exactly the route I am begining to take.
Full bleed image on the front, with only the spray type communicating the message. (I like your line - Don't you dare grass me')
And yes it would work in different scenarios and might have more legs than I originally thought if I were to use different scenarios.
I also feel the lines are friendly, but as you say contradict the message on the front and therefore dilute the message.
Many thanks for taking the time to crit. You have all helped me considerably.
I have been given some extra time, so will post some new directions early next week.
Ian, Grassing is a very slang term fot snitching or giving info...