Graphics and PR Group Logo

Top left is the strongest that and the bottom left. Needs more work though. Where the g connects looks weird. I'd get rid of the gradients.

The right top one I like more. Then again i always lean more towards the fonts that are not used always. i do encourage you not be afraid to take it in illustrator and manipulate the font. hmm maybe dot the "i", straighten the "n" fix the "a" to look more like an "a". That can help make the font more acceptable for a "corporate look".

Am not crazy about the two balls though overall. but I think you are in the right direction with the concept of circles. I know circles are obvious, but if they tell the company's brand message then you have a successful logo.

Am just suggesting and expressing my thoughts.

There's no suggestion of linkage in a couple of bowling balls. I see no value added there at all.

The type in the selections on the right reads to me like LIPKAGE.

Simplify! :-)

It needs work but that's by far the strongest in my opinion.

Perhaps simplify the device somewhat though, as it's not going to scale down to business card size without losing it's character.

I like the third somewhat, but it needs more work. Needs a more curvy and modern typeface and thicker swirl lines.

The swirl reminds me of a kids giant lollipop from the fair. I find it dizzying and off target.

To me the name 'linkage' says it all and like Mara feel the logo should represent something to do with 'connecting' people and information together.

Right now you've just got 'random' shapes next to uninspired type. It needs to communicate the companies mission.

Try some 'linked' options. As an exercise it also wouldn't hurt to explore how each letter could 'link' with the next. Maybe the images below will shove you in another way of viewing this project. The current direction just isn't working in my opinion.

linkier!

Somehow I don't get the linked feeling. The colours are a little too sober for my taste.

Now that the bowling balls are gone, I still don't see any linkage going on, at all. Have we tapped out our creative juices for one week? Do we need to, well, go bowling or something and forget about linkage for a while, then see what we come up with from a refreshed perspective? I sense frustration, ennui, and half-heartedness here.

Mara

ps: I want the word "linkage" to look like it goes "CLINK" in the middle, you know?

Thank you for the comments and critique mara and lollipop. Your insights are very helpful.

We have also thought about chains and locks and other related stuff regarding representation but for us its just too obvious a representation, thus we decided to have a logo that would be more swifter and subtle but also represent linkages and not just links. More so, we wanted to have a logo that would make use of circles and swirls because the funny thing is it has a personal meaning to us in the group.

On the 2nd and 3rd logo option, yes, we have thought that it may look like a candy swirl; weve seen that angle. Maybe a little tweaking on the colors to just one tone would lessen that look. Ill do some work around.

I shall still be working on the logo with your insights in mind. Thank you very much for your time. Will update soon.
best regards.

Looks like a hurricane. . .lol SCARY!

The swirls do not suggest any kind of linkage. That's a serious problem. If they have so much personal meaning for you that you can't bear not using them as your mark, then you might want to reconsider the company name "Linkage," and change it to something like "Vortex," although, to be true to my nit-picky nature, I have to say your swirls don't actually go anywhere, as in a true spiral.

The image on the right is, to me, just a clunky wedding band, and in that sense, could suggest linkage, but visually? No. Where is there linkage in that mark? There's just two shapes molding together, which is quite different from linkage.

Are you afraid that actually linking two different shapes, like links in a chain, would be too obvious? I think you could make that work quite creatively just with the word "LINKAGE." Here's one way that came to my mind. I'm sure you could come up with others.

Well you know, John, that critical dynamic works both ways! I find the insights expressed by other designers here to be energizing, especially when people from completely different cultural or generational perspectives chime in about something I would never have thought about.

Good luck with the next phase of your logo development!

Sorry but please do not change your image-- PLEASE make a new post with the new picture; link back to this one.

Why is the picture even editable!? My biggest pet peeve.

I've been exploring a number of custom lettering treatments for my kids names recently and one of the designs struck a cord after reviewing your critique.

I had no intention of taking it past a sketch on paper but right now you seem to be wavering on the overall idea and direction.

Here's the original 'custom' lettering...

that inspired me to sketch this 'over the top' linky concept.

It's just an initial idea based on my association with the word. Your company title is filled with them.

One of the objectives of logo design is to create something unique and memorable while representing your companies attitude and mission. That seems to be missing in the current designs. What four words describe your operation? What two? And how about a single word?

I used the following as a guide in creating my concept.
ie. Building inseparable personal connections
ie. inseparable connections
ie. inseparable

The trick is designing a logo that communicates that core message.

One definition of link•age is "an association between two or more genes on a chromosome that tends to cause the characteristics determined by these genes to be inherited as an inseparable unit."

Your logo says a lot about your operation. [Based on much of the reactions here it just isn't saying very inspiring things right now]

Wow, what a wonderful new and refreshing concept from what you previously submitted. This new design has some 'life' and 'character'.

I absolutely love the 'connection' you came up with on the letters 'a-g-e'. The bottom left of the 'e' gets uncomfortably close to the 'g' and a slight shift to the left on the tail of the 'g' will fix that. [Rock solid]

However, the 'k' looks a bit like an 'x' to me in the current position and shape. [play with different modifications. [one being to remove the dimple on the left. I also feel the 'lin' needs more work as the letter appear all jammed together. I recommend sliding the 'li' to the left and away from the 'n'. You can use a more subtle connection with a tail on the bottom of the 'i' to the 'n'.

I also like how the tagline fits under the name and into the tail on the 'g'.

Generate about 5-10 additional new ways to connect the letters 'l-i-n-k' and show us those options. You're heading in a much better direction in my opinion. Keep up the good work!

I like your last entry where you really see the linkage...

I'm glad to see you're taking a creative text-based approach now, because I think that's ultimately going to be successful. I'm sorry to hear, though, that this is final. The word is illegible to me, and strikes me as a cross between LED lettering

and gang graffiti

In my opinion, this is a losing combination. Go for legibility as a fundamental requirement. Your logo shouldn't need a secret decoder ring -- unless you want to build a whole campaign around that very idea, which I suppose could work, for a certain type of client.

Good luck! I know you'll get it right. Don't rush yourself, though. I hope ya'll are willing to sleep on it a week or so, and run it under some fresh pairs of eyes for that readability issues we've all expressed concern about.