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Photographicleigh's picture
8 pencils

Guns & Ammo

Created for a UK Airgun shop.

Wanted that Ye Olde style looking logo

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Art D. Rector's picture
2771 pencils

Kind of busy for a logo. What's with all the stencil text? What do the numbers underneath mean? Do you need the little projectile thing? I think overall you need to simplify - break it down more, reduce it to less ideas - easier to understand on the fly.

Photographicleigh's picture
8 pencils

Did'nt really need the pellet but it did seem empty there without.
The numbers represent the Telephone number (as this is being used on the outside of the shop)
and the stencil text was used as a throwback to the lettering used on old ammunition boxes.

Leaky Penny's picture
2616 pencils

Agree that it is too busy. You can't just plop elements in a design to fill up space. Good call on the font but try to explre the idea more. You should be having fun with this project.

Leaky Penny
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http://petersonjoseph.com

I'm going to print it out and eat it.

-Unknown Artist

Art D. Rector's picture
2771 pencils

This is a sign or a logo? Because logos don't have phone numbers.

Photographicleigh's picture
8 pencils

More of a sign then.

Photographicleigh's picture
8 pencils

Yeah, you guys are probably right about the "Pellet", may have to go back to this one.

wgzn's picture
1711 pencils

i think the pellet plays a key role in pointing out that its an airgun shop as opposed to proper firearms. not sure its doing its job as is and where is, but it may prove valuable in SOME role.

i think you have some conflict in your font choices as well. the name feels english pub while the stencil is more modern military. you may be able to blend the two, but as it is, it just looks disjointed

qwertyale's picture
1833 pencils

"military", "pipe" and"target" ideas are clear...
shrinking big problems...
some feeling of waste of space.

yes I'm brazilian xD

morse's picture
69 pencils

Somehow the whole thing feels unbalanced. Maybe it's done on purpose?

qwertyale's picture
1833 pencils

Agree. I think it needs a bit more cohesion. So many fonts and elements proportions that unveil a desperate like parents trying to put children into their beds. All claiming viewer first attention.

yes I'm brazilian xD

miklad's picture
118 pencils

I think it's right for a square sign outside the shop.

Just needs tidying up really - there are some shocking 'jaggies' on the stroke of the Penningtons.

Also - why do i see the middle and think: Guinness? :D

Nice tho - as I said, just right for a sign.

Miklad

'Keeps losing his mojo, then finding it again'.

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