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Although I instantly thought "book cover" when I saw it rather than relating it to an advert.
The only thing I'd really criticise is the fact that as I scanned it the first line initially read to me as "I Can Your" which if it is an ad could be an issue if people only glance at it for a second you need the readability to be a little simpler.
Same issue for the last line although this isn't quite as prominent.
The last two lines of text don't quite feel right to me either, just the angle they are sitting at seems to be a little wrong for me personally.
Other than that I really like it.
www.jamnittygritty.com
you always beat me to the comments! bah
i read the EXACT same thing "I Can your..." and i didn't even read the rest, cause i saw the "?" first and i thought before reading the rest "how can a sentence starting with "I can your" be a question?
its just not clear enough, the legibility lacks. sorry
____________________________________________
Architectural Technician - Multimedia Designer
www.ArchMedia.us
That's what comes of having a slow few weeks at work.
Once the office is tidy I've had nothing better to do than sit on creativebits all day.
I didn't read that character as a question mark though, it's a pilcrow, or paragraph mark ¶.
None the less it looks wrong.
Even if it looked ok it's used out of context as understood by the majority of people and as it's no longer a well known symbol in typography I'd be wary of using it out of place like that.
I admit it technically can be used for paragraph indents but it's an archaic use of the pilcrow and one that doesn't read well in typography by today's standards as most people will either be used to it marking the ends of paragraphs as used in most word processing programs.
It's not really out of place and you could argue that it's perfectly acceptable use but... most people won't connect with it and as shown in this thread so I'd consider your audience fully before you throw in elements like that to a design.
It's a relic of the English language along with the interrobang and other lost symbols and punctuation marks.
www.jamnittygritty.com
-Johnny
"I can your"
The text is worn and dirtied very well. It turns the text into art elements, and creates a fantastic mood.
As good as it looks, there are still a few problems:
There is definitely no need to show the hard return paragraph symbols. Does the audience even know what those sumbols are? Probably not, therefore they just confuse the viewer. I read "I can your" as well.
Does the mood in any way actually exhibit what the council is about? It seems too depressing and pseudo-gothic for the American Peanut Council. Realistically, you would more than likely need their logo on there.
One other note, on a different subject. I looked at your website and you create beautiful digital collages, with naive Henry Darger-like illustrations. But please, PLEASE take the description text off of the pieces of artwork. Myself being a painter, that is the horrible equivalent of putting a watermark over your artwork. And one technicality, the descriptive text says they are pen, paper, photo, etc, but are the actual orginals all these things? It looks like the actual original piece of work is a digital print, and just the process uses pen, paper, etc. Just a technical thing, but if they were in a gallery, and they were digital prints, then the media would be listed as such.
Whoa, sorry for that long entry. Seriously though, beautiful illustrations.
CalvinRossCarl.com
I agree with Calvin. The Poster does not say American Peanut Council. Reading through all the commentary, and seeing what you're trying to do Gary Larson suddenly came to mind. [I consider Larson to be one of the witiest and most talented cartoonists of the 20th century.] And I'm thinking Peanuts. I'm thinking Elephants. I'm thinking Madame Elephant with a peanut crystal ball. [Personally, I'm not into the whole gypsy, crystal ball thing] I'm thinking something like this:
would fit within your concept and the Peanut Council.
The Construct Agency
Building Creative Brands for People
The kerning is a little out on a few lines too.
www.jamnittygritty.com
thank you everyone. i never thought about the paragraph mark, but thinking about it, i think i sensed something there, just ignored it.
i actually own Gary Larson's The Curse of Madame C, and in a way i was thinking about it. and i have to agree, it's not the best solution, especially the Gothic look.
this is what critique is all about. thanks!