Handout: BJJ Buddy Pass

the background is too distracting the text is difficult to read. simplify.

Your white font (Free Brazillian...) at the top and bottom are hard for me to read, it's really tight which I think is more the font than probably what you've done to it. I'd also watch the spacing between your elements. Your text is tight in some areas and oddly spaced in others.

Overall, I feel that the copy, which is rather formal and serious, is not supported by the carnival/cartoon design.

What is the trim size of the card? If it's to be anything much smaller than 4x6, most of the text will be much too small to read. If it is indeed that small, then I would cut back considerably on the copy, or put it on the other side. This is not the place to do heavy marketing. Presumably, people who will be given this card to give to a friend are already familiar with the benefits of martial arts. Who are you preaching to? The parents of the kid whose friend who is given "buddy card" by a student already studying with Mr. Coats? If so, you don't need all that marketing blather.

The headline needs to move to the right, to center better between Mr. Coats and the right edge.

Overall, you are much too close to the trim line. Pull it in on all four sides.

The cartoon of Mr. Coats makes him look kinda creepy.

The title would look better center-aligned between the right edge & cartoon figure. The paragraph of text has a tense change and some convoluted phrasing. Professor Mitch is stepping on top of his own name.

I like the image I think it works for the kid and teenage target. I think the background makes it hard to read the content, maybe lighten or make background solid color

agree with Earl, it works for kids target.

enahance the margins

the web address needs improvement.

Outlined text like "Buddy Pass" works. Outlined text like the website never does. The Alliance logo can be smaller and the disclaimer can be one line at the very bottom - freeing up more space for the body copy which should be a lesser weight (not as bold). Make the dark rays in the background a little lighter for readability and no hyphenation please.