Hanson Industries

Good work for a non designer.

From a designers point of view, any logo should be more specific/targeted to reflect your business, ie. The H dropping down creates a truck facing to the left, (backwards) — If you wanted it to be more recognized as a truck, could you apply the same idea to the N dropping instead of the H?

If you are just looking at something generic this logo works for me. It has a good sense of movement and is simple.

There needs to be a bit of fine tuning in terms of typography, the spacing between the N and S is inconsistent to the rest of the type.

I would loose the line thats underlining industries inc. if I were you, I find it distracting, but that's just my opinion!

It's neat and all, but it looks so old.

Good for first logo for the next 100 years.

Thanks for the critique everyone!

riqsane, I did want something fairly generic; and for the space between the "N" and the "S".. the last name "Hanson" was originated from "Han's Son" , and thats why I incorporated abit of a space. just sort of a hidden meaning. thanks riqsane :)

qwertyale im not sure what u mean lol

thanks everyone

Ok, hidden meaning but visually it is irritating — your kerning in general needs attention, especially in the "INDUSTRIES" part.

i would second getting rid of the underline. it doesn't seem to server a purpose, and might look bad printed at certain sizes.

aside from some needed type formatting tweaks, i'd say good job!

Well, you were going for generic and basic and you go tit. I don't know about memorable though. Still a decent effort.

its better than about 90% of what i see on industrial trucks on the road

Generally agree with what everyone else said... For a non-designer (that is a BIG caveat, btw) - it's a decent start. But the horrific kerning goes well beyond the opening between the HAN and SON. Here are the problems as I see it...

- The "HAN" is WAY too tight (this from a guy who loves juicy text)
- The split is ridiculous.
- The "SO" is probably the look you're actually aiming for - but it's also just a hair tight.
- The "ON" are too tight, but not as bad as "HAN"

I recommend you kern out the HAN until the letters connect LESS than half the amount they do now. Pull the right N out so it barely touches the O. Now here's where you keep your "two word" thing without making it look like two words. Cut that space in half - then pull the bottom of the S out to the left so it connects to the N (like you did with the "ST" in "INDUSTRIES"). That should give you a SMALL split at the top - more than the other letters, but you'll still keep a nice smooth look to the letters and the overall name. NOW it's still there - but it's your little secret. Finally, since you extended the left half of the H - it now has a visual problem - it looks thinner than the other letters. So pull the left upright to the left a little to make it APPEAR the same width as the others - don't measure for accuracy - just eye it until it LOOKS right. Since it is the initial cap, it can look FATTER than the other letters - but not THINNER - so it's better to err on the side of fat than thin if you're having a problem.

Then on INDUSTRIES - on small fix - DU is too tight. So take "USTRIES" and move it just a hair to the right. Leave "INC" where it is - the word space can be smaller there.

The swash needs to be a little fatter if you want to keep it - it will disappear (or look like a mistake) at small sizes.

BAM BABY - done.

BAMMMM!!!!!

wow art! why cant you direct that same logic to your masthead?